You won’t read a single marketing article without the mention of ‘keywords’ or ‘search engine optimization’ these days. And for good reason. SEO is crucial to getting ahead of your competition, but there are a few things you need to understand in order to truly master this marketing tactic. Truth #1 SEO is essential to […]
Is Your Website Secure? What Attorneys Need To Know About Upgrading to SSL.
Trust plays a critical role in lawyer/client relationships and a lawyer’s ability to acquire and retain clients. The same holds true in the online world as well. Visitors to your website need to trust that your site is safe and secure to browse. Additionally, search engines like Google place greater value on websites that make […]
6 Things Every Attorney Should Know To Rank Well On Google
Have you ever “Googled” yourself? What did you see? If you searched specifically for your name, your website is probably listed right at the top of the results page. But if you typed in a more general term related to your practice, you may find your website on the second page or even lower. That’s […]
How can I be sure I’m making the most of my marketing budget?
If you would like to get more out of your marketing budget, you may want to consider hiring a firm to help. Here are some questions attorneys and law firms should be asking themselves and thier potential marketing partner. Questions to ask yourself: Can you meet with a local account representative who can make immediate […]
Google Penalizes Non-mobile Responsive Websites
On April 21, 2015 having a mobile-friendly website will become more important than ever. That’s the date Google has picked to start penalizing non-mobile responsive sites. Google is going to start lowering the rankings of any site that isn’t mobile ready. Google wants to give searchers the best results possible, and sending someone to a […]
I know I need to add content to my site but I don’t have a lot of time. How can I get started?
One great way to add useful content to your site is by collecting and sharing information that you come across during the course of your regular day. This is known as “content curation.” When you curate content from around the web, you choose the most relevant and interesting items that are related to your practice […]
You’ve Earned Your 1st Page Google Rank, Now Keep It!
Google, the big kahuna of search engines, has a challenge for everyone with a website. It updates its search algorithm 500 to 600 times a year, almost twice a day, every day. [http://moz.com/google-algorithm-change] Most of these changes are minor, but some are major updates that significantly affect how your website ranks and the visibility it […]
Online Lead Generation: Seven Tactics To Grow Your Law Practice
The Internet has transformed the way we live our lives. The average person consults the Internet to find everything from recipes to yesterday’s game highlights and, of course, legal services. The typical consumer will search Google first, then proceed to the firm’s website or a review site. He or she may watch a YouTube video, […]
Is Your Legal Directory Profile & Advertising Worth the Cost?
A directory listing is one of the most traditional ways to promote your services. It used to be that attorneys would be listed so that other attorneys could find them for referrals. Now that most directories have moved online, more and more consumers are using them to find the legal representation they need. Some of […]
Legal Search Marketing – The Rise of Local Search for Attorneys
The way consumers look for anything and everything has changed in the last ten years, including how we find an attorney. While we used to rely on the recommendation of a friend or relative, or start our search in the Yellow Pages, now we head to our computers. Search engines, social media, and smart phones […]
Get Found! Search Engine Optimization Demystified
Excellent article by John Kruger of Initiate Demand in this month’s GPSolo, the American Bar Association’s journal geared for General Practice solo practitioners and small law firms. The article is John’s take on SEO (search engine optimization) and how attorneys can leverage it. Read John’s article and learn! By John M. Kruger Search engine optimization […]
Legal Search Marketing – Six Steps for Successful Local Marketing
Clients come from all walks of life, they go online at all hours of the day, they point, they click, they research and buy online. In fact, 97% of consumers research online before they make a purchase. This means prospects may be looking for your particular area of expertise right now. Yet you could be […]
Legal Search Marketing – 6 SEO Tactics to Avoid
By Ian M. Bardorf Search Engine Marketing is one of the most effective tactics to generate leads, help you promote your expertise, reach prospects and stay connected with clients. A good ranking on Google’s results pages is a measurable gateway for new business. Enhancing your website so that it’s listed at or near the top […]
Legal Search Marketing – Four Common SEO Myths
By Ian M. Bardorf Do you Google? More and more people do. In fact, search engine use around the world is growing. Last year there were more than 131 billion searches worldwide, representing a 46-percent increase over the previous year according to comScore, a leading digital marketing intelligence provider. This number represents more than 4 […]
Legal Search Marketing – Local Search: Four Tips for Google Places
By Ian M. Bardorf Google Places is an online directory of businesses around the world. Having a current listing in this directory is essential for all types of businesses, but is especially important for attorneys and small law firms. Why? Because most people seeking legal assistance start their search on Google by entering their location […]
Legal Search Marketing – The value of your search rankings
By Ian M. Bardorf Generally speaking, people who are in business are not inclined to give their company’s strategic assets away to the competition. However, many attorneys and law firms do exactly this and they don’t even realize it! When it comes to online marketing, what many attorneys fail to realize is the actual value […]
Legal Search Marketing – Claims of 1st Page Google Rank
By Ian M. Bardorf Many attorneys are looking for effective ways to market their legal services on the Internet. Done properly, Internet marketing is undoubtedly one of the most cost effective and productive ways of growing your firm. However, attorneys suffer from the relentless bombardment of inbound solicitations that claim will change their business, and […]
Question: Why doesn’t my ad show first when I increase my budget?
The days of simply spending more money to buy a top placement in Google’s sponsored ads section (not the natural listings) is long gone. Yet, there still remains a misconception among many that if you simply increase the amount you’re willing to spend on a keyword, you can buy top placement. Not true. Google changed […]
Question: How do I get the best rankings on Google?
Well, you’ve got to love the enthusiasm surrounding this question. I’ll assume your asking about getting great rankings in the organic search listings as opposed to the Sponsored Listings or the local business listings which comes at the top of the search engine page when someone search with a geographic reference, like “Boston, MA divorce […]
Search Marketing Tip – Building links for law firms
If your law firm sponsors an event make sure you ask the host to add a link to your website from the online description of the event. Here’s why. Many times an event coordinator will ask an attorney to speak at an upcoming event on an area of their specialty or focus. In their own […]