Bardorf Legal Marketing

Canceling Your FindLaw Website Subscription

If you have decided to cancel your FindLaw website subscription but not sure of the potential impact, speak with us first. We will help you transition away from FindLaw without losing your website functionality, online visibility, or Google rankings. If you’re a current FindLaw client, you’re probably spending more than you need to for the results you’re getting. Once you’ve come to the conclusion that your total marketing budget is probably adequate, but spending it all on FindLaw is not a long-term solution, it’s time to consider your options. Many attorneys do not have a FindLaw Exit Plan and simply cancel their FindLaw subscription at the end of their term and walk away with nothing. This is the worst thing you could do. Your goal is to keep your premium design, maintain your search engine rankings and visitor rate, and free yourself from the pain of paying FindLaw a premium price year over year. Not sure where to start? Call us to learn what you need to know to leave FindLaw unscathed.

Three Things the Best Law Firm Websites Have in Common

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Now more than ever before, clients are finding their attorney online. This means your firm’s digital presence is crucial. There are three specific commonalities among the top-performing attorney websites today. #1 Clear Brand Message Nail down your brand messaging before creating content for your site. While the goal may be to inform visitors, you also want to appear approachable. Creating a clear brand message can be accomplished with the following tips: – Keep messaging concise and easy to understand. Leave the legal jargon for your briefs. Potential clients don’t have a legal background. Therefore your messaging needs to be simple. – The average visitor to your site is looking to solve a problem. Make sure the design elements of your site don’t distract from your brand messaging. Stick with a simple, professional design. – Highlight client reviews prominently on your site. Social proof is a crucial element when clients are deciding on a product or service. Positive reviews from your clients will give potential clients confidence in your ability to represent them. – Include robust, up-to-date attorney bios with a creative “About the Firm” page to help visitors get to know you. #2 User Experience How users interact with your site is crucial. Top-performing sites make the user experience a priority. This requires having an intuitive website that is easy to navigate. Here are some tips for ensuring your firm’s site is user friendly: – Your site navigation is not the place to be creative. Leave that for the content.

Are You Paying Too Much For FindLaw?

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You’ve been with FindLaw for so many years that you’ve lost count. You dutifully pay them month after month, year over year. Your practice is busy, thankfully and quite frankly, you don’t have the time to pay as much attention to FindLaw as perhaps you should considering the thousands you spend with them every year. Calculating the ROI and researching your marketing options is a continuous outstanding issue that remains a nagging constant in the back of your mind. But you’re busy taking care of clients and practicing law and just don’t have the time to delve into the details. Sound familiar? This is the story we regularly hear from past FindLaw clients. After years of paying a premium price, these attorneys realized they had indeed reached the margin of diminishing returns. The infamous point achieved when the value of what you receive is worth less than the continued cost moving forward. The simple question is; Are you paying too much for FindLaw? Since 2005 Bardorf Legal Marketing has helped attorneys and small law firms successfully and seamlessly transition from FindLaw. We typically save our clients up to 50% of their FindLaw costs while delivering better results. It’s not rocket science. It’s hard-nosed, innovative, data driven, hands-on digital marketing at a fair price. It’s never too early to develop your FindLaw exit plan. Take the time now to learn your options well before your FindLaw renewal date. Let us know if you’d like to chat.

Has Your FindLaw Marketing Gone Stale?

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When was the last time you had an earnest marketing meeting with your FindLaw representative? One where you had a meaningful discussion about promoting your law practice that didn’t include paying FindLaw an additional $500. a month to implement – because that is considered a sales call, not a marketing meeting. Let’s face it, your FindLaw rep is a sales person, not a marketing strategist. If your FindLaw marketing has gone stale and you’re not getting the results or personalized attention you need and deserve given the cost, we encourage you to start your exit plan by speaking with us first. For 15 years Bardorf Legal Marketing has helped attorneys and small law firms successfully and seamlessly transition from FindLaw. We implement robust, customized marketing campaigns and we typically save our clients up to 50% of their FindLaw costs while delivering better results. It’s not rocket science. It’s innovative, hard-nosed, data driven, hands-on digital marketing at a fair price. Take the time now to plan your exit before your FindLaw renewal date. Let us know if you’d like to chat.

What to Look For When Hiring a Marketing Firm For Your Law Practice

Bardorf Legal Marketing

To survive and thrive in this competitive economy, your firm needs a well-designed and well-executed marketing plan. An effective marketing plan will raise your profile, establish your reputation, and generate leads that can be turned into new clients. Most attorneys understand the need for a strategic marketing plan, but few have the time or expertise to implement one. The rise of the Internet, Google search, social media and mobile phones have changed the way attorneys reach and engage their clients. Traditional tactics such as yellow page ads and face-to-face networking used to drive prospects. Now people expect real-time access to information about your firm on their phones and make decisions by reading reviews – the online equivalent of word of mouth. This means that attorneys need to ensure that their message is well crafted and that it can be found on the web easily. Because the stakes are so high, more attorneys than ever before are outsourcing marketing to firms of all sizes and abilities. Many of my clients find us after a disappointing experience with FindLaw or Martindale-Hubbell. They are looking for alternatives to the big firms’ high prices, poor customer service, and lackluster results.

5 Things To Consider When Creating Your FindLaw Exit Plan

Bardorf Legal Marketing

Internet marketing for attorneys is a well-established practice. As more of us spend more time online, using Google to find any kind of professional service has become second nature. Which means it’s more important than ever to have a great website that’s easy to find and promotes your firm well. If you’re like most attorneys, you turned to a professional agency to create and manage your site instead of doing it yourself. Some of you choose FindLaw, one of the biggest, for its reputation and resources. But Internet marketing is more than just a listing in an online directory and a website, and over time, many clients of big companies like FindLaw become dissatisfied, not only by the level of service but more importantly, the results they get and the premium price they pay month over month, year over year. If you don’t have a website already, FindLaw might be a good option to help you get started. But working with FindLaw is a case of diminishing returns. While it may be worth a premium rate the first year to get a well designed website introduced to the search engines, it’s definitely not worth this much in the third year, never mind year four … or ten. Plus, upon entering an agreement with FindLaw, most attorneys aren’t sure who owns their website, the domain, the design, and the content upon termination. They are surprised to learn, when they dig into the terms and conditions, how much leverage FindLaw maintains.

Is FindLaw or Martindale-Hubbell Worth The Cost?

Bardorf Legal Marketing

If you don’t have a website or your website is simply a business card online without video, testimonials, articles, or Q&As, you may benefit from investing in these services for a year or two to jump start your marketing efforts. Then you should harvest your investment by transitioning your site to a more affordable option and invest the money you saved in even more marketing opportunities. The point is that you don’t have to pay just one company a premium rate year over year. Once you decide to take your Internet marketing to the next level, it’s time to move on to an agency that’s dedicated to your success.

Legal Search Marketing – Why FindLaw and Martindale-Hubbell Miss the Mark

Bardorf Legal Marketing

By Ian M. Bardorf If you’re like many busy attorneys, you don’t have the time to stay up-to-date on the latest advances in Internet marketing. Your expertise is in helping your clients and providing high-quality legal services. You need a savvy partner that will design and implement a results-driven, cost-effective online marketing strategy. Most attorneys sign up with a company they believe will take care of their Internet marketing needs and help them stay current. Some of the biggest providers include FindLaw (a part of Westlaw) and Martindale-Hubbell. These are established companies that were founded to produce legal research in the form of print directories and have since moved into the world of online publications and marketing. Many of you have paid to appear in their listings, both in print and online, and have hired these venerable firms to create and host your websites, and market your practice. But Internet marketing is more than just a listing and a website, and over time, many clients of these big companies become dissatisfied by not only the level of service but more importantly, the results they get for what they pay. If you’re a FindLaw or Martindale-Hubbell client, you may be spending more than you need to for inferior results and missing out on other opportunities to help your business succeed. Read on to find out how FindLaw and Martindale-Hubbell miss the mark. Local Always Beats National. Did you know that 97 percent of people conduct research online before buying locally? Or that

Question – Who should use FindLaw and Martindale-Hubbell?

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Legal Marketing Blog

Category: Rescue Your Website

Canceling Your FindLaw Website Subscription

Three Things the Best Law Firm Websites Have in Common

Are You Paying Too Much For FindLaw?

Has Your FindLaw Marketing Gone Stale?

What to Look For When Hiring a Marketing Firm For Your Law Practice

5 Things To Consider When Creating Your FindLaw Exit Plan

Is FindLaw or Martindale-Hubbell Worth The Cost?

Legal Search Marketing – Why FindLaw and Martindale-Hubbell Miss the Mark

Question – Who should use FindLaw and Martindale-Hubbell?

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