Now more than ever before, clients are finding their attorney online. This means your firm’s digital presence is crucial. There are three specific commonalities among the top-performing attorney websites today.
#1 Clear Brand Message
Nail down your brand messaging before creating content for your site. While the goal may be to inform visitors, you also want to appear approachable. Creating a clear brand message can be accomplished with the following tips:
– Keep messaging concise and easy to understand. Leave the legal jargon for your briefs. Potential clients don’t have a legal background. Therefore your messaging needs to be simple.
– The average visitor to your site is looking to solve a problem. Make sure the design elements of your site don’t distract from your brand messaging. Stick with a simple, professional design.
– Highlight client reviews prominently on your site. Social proof is a crucial element when clients are deciding on a product or service. Positive reviews from your clients will give potential clients confidence in your ability to represent them.
– Include robust, up-to-date attorney bios with a creative “About the Firm” page to help visitors get to know you.
#2 User Experience
How users interact with your site is crucial. Top-performing sites make the user experience a priority. This requires having an intuitive website that is easy to navigate.
Here are some tips for ensuring your firm’s site is user friendly:
– Your site navigation is not the place to be creative. Leave that for the content. Conventional, simple navigation will go a long way in guiding your visitors.
– Provide clear messaging to ensure your visitors know who you are. Don’t leave them guessing! Prominently display your firm’s practice area and clearly outline your services.
– Simplify how potential clients can contact you. Use strong calls to action, simple contact forms, and click-to-call phone numbers.
– Use unique content to answer client questions preemptively. Educating potential clients will help build trust in your abilities to represent their case.
More and more internet users are accessing your site from their mobile devices. Having a killer site won’t matter if it’s not adapted for easy smartphone navigation. To ensure your site is mobile-friendly, note the following tips:
– Speed is king. If your site doesn’t load quickly, visitors will move on to the next attorney. If elements on your site are slowing load time, reconsider their use.
– A mobile-friendly site is designed with responsive elements. Make sure all aspects of your site perform well on devices of any size. Incorporate click-to-connect features so clients can quickly get in touch by phone, instant message, or email.
– Make sure your website has a valid security certificate that is up-to-date and universally applied throughout your website.
Following these three tips will ensure your law firm website performs its best so potential clients can easily find you.