Google is synonymous with change, so it should be no surprise that the Google My Business platform is undergoing another transformation. Not to worry, this popular local business management tool has been through many names over the years. What does this mean for your firm? Single business listings are now being encouraged to manage their […]
With the new year fast approaching, the only way to outperform your rivals in 2022 is with an effective marketing strategy. Get a leg up on your competitors and position your firm for success next year by planning now. Follow the strategies below to create your ultimate 2022 marketing plan. Establish Realistic Marketing Goals What […]
You won’t read a single marketing article without the mention of ‘keywords’ or ‘search engine optimization’ these days. And for good reason. SEO is crucial to getting ahead of your competition, but there are a few things you need to understand in order to truly master this marketing tactic. Truth #1 SEO is essential to […]
With so many digital marketing strategies out there, it can be challenging to figure out which ones are right for your firm. A balanced marketing plan will incorporate multiple strategies and is necessary for today’s competitive market. Pillar I: Content Marketing When it comes to creating content, think authority and authenticity. Clients want to feel […]
When you decided to follow the path to becoming a lawyer, what did you envision as your primary job duties? ‘Sales’ probably wasn’t on the list. However, like a salesperson, being a lawyer involves building relationships, commanding trust, and getting clients to say “yes”. How To Sell Your Legal Expertise Luckily for lawyers, effective sales […]
PART II In Part I of Generate More Traffic, Develop More Leads, And Convert More Paying Clients With Video Marketing, you learned how to identify your audience and create the perfect video script. This article will focus on producing and distributing your video. It’s likely that you don’t consider yourself an expert cameraman or video editor. […]
PART I So you want to generate more traffic, develop more leads, and convert more paying clients for your law practice, but you don’t know where to start. It’s time to consider video marketing. This one digital marketing strategy ticks all the boxes! Most attorneys misguidedly believe that video marketing is either too difficult or […]
As an attorney, competition is steep both on and off the web. Your only way to fight back is through a strong marketing strategy. Your digital marketing efforts will make all the difference when it comes to outshining your competitors. If you’re not utilizing pay-per-click (PPC) advertising to compliment your other marketing initiatives, you’re missing […]
If your website isn’t optimized for mobile users, you’re at risk of losing potential clients! The everyday web-user is now accessing the internet from a mobile device more frequently than a desktop computer. This means that the majority of Google searches are now performed from cell phones. Have you viewed your site via a mobile […]
Local Service Ads (LSA) offer a new way to reach potential clients by connecting your firm with people who search for the services you provide. There are many benefits to running LSA, such as pay-per-lead pricing and ranking above ads on search results. However, for your LSA to be seen by your target audience, you […]
If you are a sole practitioner or small law firm looking to generate more leads and convert more paying clients, you need to seriously consider adding video to your marketing strategy. Video marketing has become an effective and influential marketing tactic and is a key component to any successful digital marketing program. There are a […]
You may be wondering if Instagram is the right platform for lawyers, and the answer is a resounding yes! According to SproutSocial insights, 71% of Instagram users are under the age of 35, and 37% of the users earn more than $70,000 a year. Additionally, an estimated 71% of U.S. businesses are on Instagram. So […]
Did you know that just over half of all web traffic comes from mobile phones? If your site isn’t optimized for mobile users, 50% of your potential clients won’t even consider your services. Let’s fix that! What is mobile optimization? Mobile optimization is the process of altering your website content for easy viewing on mobile […]
How would you like your law firm to rank above organic results, pay-per-click ads, and Google My Business listings? It’s possible with Google Local Services Ads (LSAs). Signing up for this new service for attorneys will certainly provide a marketing advantage, but of course it comes at a hefty cost. With LSAs, your sponsored picture […]
Google’s Local Services Ads are a new way for lawyers and law firms to reach potential clients. LSAs are sponsored listings that appear at the very top of a search engine results page (SERP). The pay per lead model is different than Google Adword’s traditional pay per click model which charges for each click on […]
In today’s digital world attorneys looking to grow their business do not just need marketing, they need the right kind of marketing. The vast majority of attorneys obtain their clients from within a twenty-mile radius of their office. An effective local marketing program is essential for any attorney looking to grow their practice. Here is […]
Many small practices find themselves in a precarious position when it comes to growing their business. After all, as a solo attorney, you don’t have access to unlimited resources. Large firms have deep pockets and extensive staff to fall back on. With the right tools, you can respond to your business challenges and enhance your […]
Offering a “Free Consultation” is, without a doubt, a valuable sales tool. Unfortunately, this tactic also bears several downfalls, especially for sole practitioners and small law firms, where an attorney’s time and expertise is directly related to their income. While the goal of offering free consultations is to lure potential clients into your office, the […]
Google My Business is a must-have in today’s virtual world. Even for attorneys who traditionally rely on referrals for business need to be visible and discoverable by clients and prospects online. If you don’t have a Google My Business profile, create one at www.google.com/business. Simply answer the prompt questions to get started. Once your profile […]
If you’re not a millennial, it can be dizzying trying to keep up with the latest social media platforms. From Snapchat to Tiktok, the options for mindless scrolling are endless! The good news is you don’t need to master every channel to market your law firm. For many law firms, LinkedIn is an untapped opportunity […]
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