Knowing which tasks to delegate and when is the mark of a great professional. While some attorneys want to have a part in every aspect of running their firm, others understand that working with a trusted partner gets them to the finish line. As a legal professional, marketing isn’t likely one of your strengths. While […]
Your marketing strategy should aim to engage potential clients and direct leads to your website. The best method for accomplishing this is content. The more relevant and quality content you have, the more opportunities your legal website has to attract new business. Maximize your marketing efforts with multiple types of content, such as blog posts […]
Getting a qualified potential client to your site is a feat-in-itself. Enticing them to stay on your site and to take action to connect with you is an entirely different matter. A successful website addresses visitor intent to ensure qualified prospects stick around long enough to learn how you can solve their legal problem and […]
Google is updating Google Analytics from Universal Analytics (also known as GA3 or UA) to a new, upgraded version, Google Analytics 4 (GA4). As you may already know, Google Analytics is the measurement platform that collects important website activity and data. The current Universal Analytics version will stop collecting data on July 1st, 2023, so […]
What attracts potential clients to your firm over your competition? What thoughts and feelings do you want to evoke when others hear or see your firm’s name? What type of clients do you want to attract and resonate with? These are the questions you need to consider when developing your firm’s brand. Your brand personality […]
Your firm may be small, but that doesn’t mean you can’t out-market your competition. Marketing on any scale can be intimidating in today’s complex and ever-changing digital landscape. However, you can successfully grow your practice on any marketing budget. The following tips are designed to help small law firms maximize the results of a limited […]
Website performance isn’t exactly top of mind when considering how to run your law firm, but it should have a prominent role in your digital marketing strategy as Google rewards websites that perform well. How quickly the pages of your law firm’s website load and how they are displayed are measured by Google’s website performance […]
Search engine optimization (SEO) significantly impacts how clients find your firm online. Local SEO goes one step further by narrowing down search results by location. After all, you don’t necessarily want to field inbound inquiries from folks in California when you’re licensed to practice in Massachusetts. You can use local SEO as a marketing strategy […]
Successful marketing strategies take advantage of various social media platforms to connect with different audiences. Today we review how attorneys use LinkedIn to obtain quality clients as a reliable referral source. Understanding LinkedIn Each social media platform attracts users of varied demographics. However, LinkedIn is typically considered a platform for professionals. As such, you can […]
Now more than ever before, clients are finding their attorney online. This means your firm’s digital presence is crucial. There are three specific commonalities among the top-performing attorney websites today. #1 Clear Brand Message Nail down your brand messaging before creating content for your site. While the goal may be to inform visitors, you also […]
As the legal industry continues to become more competitive, law firms have to refine their marketing strategy to stand out. You need a solid marketing plan to maintain a constant pool of clients and this includes online advertising. Your firm should understand two prominent advertising tactics: pay per lead (PPL) and pay per click (PPC) […]
When was the last time you thought about your biography? If it’s been a while, it’s probably overdue for an update. Potential clients read your bio to get an impression of you as a lawyer. Drafting a well-crafted biography can be a strong foundation for your marketing efforts as you establish yourself as an expert […]
Every successful marketing strategy begins with capturing leads. Turning leads into clients is the ultimate goal. So how do you capture leads? Lead Magnets Social media posts are not enough to catch the attention of today’s fast-scrolling readers. Lead magnets offer law firms a strategy for capturing the contact information of those interested in learning […]
Google is synonymous with change, so it should be no surprise that the Google My Business platform is undergoing another transformation. Not to worry, this popular local business management tool has been through many names over the years. What does this mean for your firm? Single business listings are now being encouraged to manage their […]
With the new year fast approaching, the only way to outperform your rivals in 2022 is with an effective marketing strategy. Get a leg up on your competitors and position your firm for success next year by planning now. Follow the strategies below to create your ultimate 2022 marketing plan. Establish Realistic Marketing Goals What […]
You won’t read a single marketing article without the mention of ‘keywords’ or ‘search engine optimization’ these days. And for good reason. SEO is crucial to getting ahead of your competition, but there are a few things you need to understand in order to truly master this marketing tactic. Truth #1 SEO is essential to […]
With so many digital marketing strategies out there, it can be challenging to figure out which ones are right for your firm. A balanced marketing plan will incorporate multiple strategies and is necessary for today’s competitive market. Pillar I: Content Marketing When it comes to creating content, think authority and authenticity. Clients want to feel […]
When you decided to follow the path to becoming a lawyer, what did you envision as your primary job duties? ‘Sales’ probably wasn’t on the list. However, like a salesperson, being a lawyer involves building relationships, commanding trust, and getting clients to say “yes”. How To Sell Your Legal Expertise Luckily for lawyers, effective sales […]
PART II In Part I of Generate More Traffic, Develop More Leads, And Convert More Paying Clients With Video Marketing, you learned how to identify your audience and create the perfect video script. This article will focus on producing and distributing your video. It’s likely that you don’t consider yourself an expert cameraman or video editor. […]
PART I So you want to generate more traffic, develop more leads, and convert more paying clients for your law practice, but you don’t know where to start. It’s time to consider video marketing. This one digital marketing strategy ticks all the boxes! Most attorneys misguidedly believe that video marketing is either too difficult or […]
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