When was the last time you thought about your biography? If it’s been a while, it’s probably overdue for an update.
Potential clients read your bio to get an impression of you as a lawyer. Drafting a well-crafted biography can be a strong foundation for your marketing efforts as you establish yourself as an expert in your practice area.
Your professional bio should be prominent on your Google Business Profile, law firm website, and social media platforms. Because this single piece of content plays such an influential role, it needs to effectively convey your professional qualifications while providing insight into your personality.
This article will outline crucial elements to create an up-to-date, top-notch attorney biography.
Let Your Personality Shine Through
The key to creating a high-performing lawyer profile is authenticity. A genuine biography will help to make a deeper connection among readers. To accomplish this, you may have to break the traditional attorney mold. For example, don’t be afraid to use the first person when writing your bio. While this is not how a conventional profile is drafted, it may be suitable for the persona you are representing.
Include An Engaging Photo
Tons of research have concluded that people are drawn to faces. You don’t need to stress over your photo’s backdrop; instead, focus on the photo quality and its level of professionalism.
If your photo is a few years old- update it! Provide a genuine representation of you so potential clients can trust your brand. Skip the traditional corporate headshot and opt for a more casual or modern image if you want to stand out.
Share Your Enthusiasm For The Law
Another crucial aspect of your attorney bio is how you describe what makes you well-equipped to handle the reader’s case. In addition to including the basics, such as where you earned your academic credentials, discuss your experience.
Clearly state the practice areas in which you have experience and your track record for success. Connect with readers by avoiding technical language. Make your bio stand out by using more vivid, less common language, and don’t be afraid to add in a bit of color by mentioning your passions.
Stand Out From The Crowd
Include a list of awards or accolades to demonstrate that others recognize you as an attorney who is well equipped to handle specific legal matters. Mention awards big and small to showcase what makes you different from other attorneys.
Always Include Your Contact Information
The goal is for potential clients to contact you for help with their legal needs, so make it easy for them by including your contact information in your biography. Use the same contact information shown on other profiles and platforms to improve local search results.
Your biography acts as the first impression among potential clients. Don’t sell yourself or your firm short by sharing an outdated bio. Follow the guidelines above to create a fresh version of your bio to attract new clients to your firm.