Many small practices find themselves in a precarious position when it comes to growing their business. After all, as a solo attorney, you don’t have access to unlimited resources. Large firms have deep pockets and extensive staff to fall back on. With the right tools, you can respond to your business challenges and enhance your […]
How Attorneys Should Use Google My Business
Google My Business is a must-have in today’s virtual world. Even for attorneys who traditionally conduct business from an office need to be discoverable by prospects online. If you don’t have a Google My Business profile, create one at www.google.com/business. Simply answer the prompt questions to get started. Once your profile is activated, you will […]
The Top 3 Digital Marketing Strategies Your Law Firm Needs To Master
We live in a technology-driven world. This means over 90% of your potential clients will begin their search for an attorney online. If you’re not utilizing digital marketing, your law firm is being left behind. Digital marketing, not your forte? Don’t panic—this article will take you through the top three strategies your law firm needs […]
The Attorney’s Covid-19 Communication Plan
People respond differently to the news about the Coronavirus. Some folks shut down and isolate while others carry on and continue life without interruption. Most folks exist somewhere in between, taking precautionary and reasonable measures to keep themselves and their family safe. With that said, it’s important to acknowledge that your profession as an attorney […]
4 Tips to Create Compelling Content for Attorney Websites
Creating compelling content is important. Well crafted content has the ability to generate interest and bring in potential clients, as well as establish and maintain trust with your existing client base. But’s it’s not as simple as writing an article and posting it to your website. When you create online content, there are two audiences […]
I have a website I’m happy with. What else can I be doing to market myself?
Successful Internet marketing means creating and leveraging a strong online presence. Your online presence is a combination of all of the ways you are represented on the Internet: your website, online profiles, videos, blog posts, podcasts, social media pages, directory listings, and more. Used separately, each one helps you be found by more prospects and […]
Question: Snapchat, Vine, Pinterest, oh my! Do I need to stay up to date with all the new online tools?
It depends. When in doubt, the most important thing to ask yourself is, “What are my clients using?” More and more of us are signing up for Facebook accounts every year, including users over 65. On the other hand, the only people I know using Snapchat (the photo sharing app) have an average age of […]
Question: Should I add video to my law firm website?
Yes! Video has many benefits for attorneys. Website visitors in general are getting more visual and enjoy viewing video online. It’s a great way for prospects and clients to get to know you quickly and easily. You can share your expertise on a particular topic without having to write a long article. And according to […]
Question – Is YouTube something attorneys should use?
YouTube is an excellent place for attorneys to promote themselves with short online videos. Videos hosted on YouTube may be embedded or link to your website, and other online profiles like LinkedIn, AttorneyConnect, Avvo, and Justia. A short intro video of yourself can help break the ice for potential clients who may be hesitant to […]
Question – What’s up with Google Places?
Google Places, the online directory of businesses around the world, has been entirely replaced by a new feature, Google+ Local. As of April 30, 2012 roughly 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages. It’s a dramatic change though it will undoubtedly disorient some users and business […]
Legal Search Marketing – Facebook, Twitter, LinkedIn for Attorneys? You Better Believe It!
The past few years have seen a dramatic increase in new web sites, directories, and social networks for attorneys. From LinkedIn to Avvo to Facebook to Twitter, it seems like there’s always a new opportunity to promote your business. Faced with finite budgets and resources, many wonder whether or not to implement these new tools […]
Question – What is Google+ and do I need it?
Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is one of the newest social networking sites. Launched as a test in June 2011, the site became available to all in September. The New York Times declared it Google’s attempt to rival Facebook, which has over 800 million users. In January 2012, […]
Legal Search Marketing – Why Content is King
By Ian M. Bardorf You’ve heard the phrase “content is king” but what does that mean when it comes to your website? It means that good content – news, testimonials, articles, blog posts and more — is the most important element of a successful website. In fact, last April Google released its latest algorithmic change, […]
Legal Search Marketing – Build your Business using LinkedIn
By Ian M. Bardorf LinkedIn (www.linkedin.com) was launched in 2003 and is now the leading professional network on the Internet. LinkedIn is reportedly growing by roughly one million new members every week — more than one member each second. Unlike other social networks like Facebook or MySpace, LinkedIn members are professionals, primarily in the service, […]
Question – I’ve been a LinkedIn member for a while. What new LinkedIn apps should I use?
LinkedIn offers a number of applications (apps) for members to connect with other members and promote their expertise. Four that I think are especially valuable for attorneys are: Events The Events application adds a box to your profile that shows what events people in your network are attending. This helps you find events based on […]
Legal Search Marketing – Building an Online Social Network
By Ian M. Bardorf Most attorneys are fantastic natural networkers, connecting with current clients and prospects through colleagues, peers in other professions, trade and bar associations, and networking events. They know it’s a necessary part of generating leads and growing their practice. Only a few attorneys have chosen to use this ability to attract and […]
Legal Search Marketing – Local Search: Four Tips for Google Places
By Ian M. Bardorf Google Places is an online directory of businesses around the world. Having a current listing in this directory is essential for all types of businesses, but is especially important for attorneys and small law firms. Why? Because most people seeking legal assistance start their search on Google by entering their location […]
Legal Search Marketing – Video is an effective marketing resource for attorneys
Lets face it, hiring an attorney can be an intimidating task and when coupled with an often-stressful legal issue at hand, many prospects settle for the “friend of a friend” route, then find the best attorney for their needs and budget. Video helps erase the intimidation factor that surrounds the process of contacting and hiring […]
Embrace social media, people!
Social networks like Facebook, LinkedIn, Twitter and all the rest may have seemed a little adolescent, juvenile, immature (you choose your favorite) just a few years ago but today they are undoubtedly integrated into the vast majority’s daily lives. A few short years ago many folks, ahem, my age, didn’t see the value of subscribing […]