People respond differently to the news about the Coronavirus. Some folks shut down and isolate while others carry on and continue life without interruption. Most folks exist somewhere in between, taking precautionary and reasonable measures to keep themselves and their family safe.
With that said, it’s important to acknowledge that your profession as an attorney carries a bit more responsibility at a time like this. Life will go on during this virus and so will the turning points in life when people need lawyers. In fact, with more potential downtime from work and school, people may be more inclined than ever to address longstanding legal concerns during this crisis. Market uncertainties, family dynamics, and even a reminder of one’s own mortality may make your clients anxious and motivated to look for solutions.
So, what is your message?
Attorneys should take this opportunity to demonstrate to clients and perspective clients that you are ready, resourceful and committed to the mission of serving them throughout this crisis and in their most difficult moments.
We recommend preparing a statement highlighting your firm’s response to this crisis and emailing it to your clients as well as publishing it to your website and social media. Your statement should convey your commitment and readiness to address your clients’ needs through this time and offer practical ways to connect to discuss their legal issue.
We have helped our clients craft appropriate Coronavirus messaging and have implemented processes that offer alternative ways to connect and meet with clients and perspective clients, other than face to face, through video conferencing and secure virtual conference rooms (document review and sharing). If you would like assistance in developing an effective communication plan or messaging for your law practice, please contact Bardorf Legal Marketing to discuss.