The past few years have seen a dramatic increase in new web sites, directories, and social networks for attorneys. From LinkedIn to Avvo to Facebook to Twitter, it seems like there’s always a new opportunity to promote your business. Faced with finite budgets and resources, many wonder whether or not to implement these new tools […]
Question – What is Google+ and do I need it?
Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is one of the newest social networking sites. Launched as a test in June 2011, the site became available to all in September. The New York Times declared it Google’s attempt to rival Facebook, which has over 800 million users. In January 2012, […]
Legal Search Marketing – Why Content is King
By Ian M. Bardorf You’ve heard the phrase “content is king” but what does that mean when it comes to your website? It means that good content – news, testimonials, articles, blog posts and more — is the most important element of a successful website. In fact, last April Google released its latest algorithmic change, […]
Legal Search Marketing – Build your Business using LinkedIn
By Ian M. Bardorf LinkedIn (www.linkedin.com) was launched in 2003 and is now the leading professional network on the Internet. LinkedIn is reportedly growing by roughly one million new members every week — more than one member each second. Unlike other social networks like Facebook or MySpace, LinkedIn members are professionals, primarily in the service, […]
Question – I’ve been a LinkedIn member for a while. What new LinkedIn apps should I use?
LinkedIn offers a number of applications (apps) for members to connect with other members and promote their expertise. Four that I think are especially valuable for attorneys are: Events The Events application adds a box to your profile that shows what events people in your network are attending. This helps you find events based on […]
Legal Search Marketing – Building an Online Social Network
By Ian M. Bardorf Most attorneys are fantastic natural networkers, connecting with current clients and prospects through colleagues, peers in other professions, trade and bar associations, and networking events. They know it’s a necessary part of generating leads and growing their practice. Only a few attorneys have chosen to use this ability to attract and […]
Legal Search Marketing – Local Search: Four Tips for Google Places
By Ian M. Bardorf Google Places is an online directory of businesses around the world. Having a current listing in this directory is essential for all types of businesses, but is especially important for attorneys and small law firms. Why? Because most people seeking legal assistance start their search on Google by entering their location […]
Legal Search Marketing – Video is an effective marketing resource for attorneys
Lets face it, hiring an attorney can be an intimidating task and when coupled with an often-stressful legal issue at hand, many prospects settle for the “friend of a friend” route, then find the best attorney for their needs and budget. Video helps erase the intimidation factor that surrounds the process of contacting and hiring […]
Embrace social media, people!
Social networks like Facebook, LinkedIn, Twitter and all the rest may have seemed a little adolescent, juvenile, immature (you choose your favorite) just a few years ago but today they are undoubtedly integrated into the vast majority’s daily lives. A few short years ago many folks, ahem, my age, didn’t see the value of subscribing […]