When was the last time you thought about your biography? If it’s been a while, it’s probably overdue for an update. Potential clients read your bio to get an impression of you as a lawyer. Drafting a well-crafted biography can be a strong foundation for your marketing efforts as you establish yourself as an expert in your practice area. Your professional bio should be prominent on your Google Business Profile, law firm website, and social media platforms. Because this single piece of content plays such an influential role, it needs to effectively convey your professional qualifications while providing insight into your personality. This article will outline crucial elements to create an up-to-date, top-notch attorney biography. Let Your Personality Shine Through The key to creating a high-performing lawyer profile is authenticity. A genuine biography will help to make a deeper connection among readers. To accomplish this, you may have to break the traditional attorney mold. For example, don’t be afraid to use the first person when writing your bio. While this is not how a conventional profile is drafted, it may be suitable for the persona you are representing. Include An Engaging Photo Tons of research have concluded that people are drawn to faces. You don’t need to stress over your photo’s backdrop; instead, focus on the photo quality and its level of professionalism. If your photo is a few years old- update it! Provide a genuine representation of you so potential clients can trust your brand. Skip the traditional corporate