The Importance of Properly Qualifying Prospective Clients for Attorneys

October 9, 2024

Managing incoming inquiries may seem like a straightforward administrative task, but it is actually one of the most critical steps in attracting and converting desirable, high-value cases. Unfortunately, this process is often mishandled in many firms, leading to wasted time and resources on unqualified leads that could have been filtered out early, or worse, missed business opportunities. A common issue is the lack of proper qualification of prospective clients. Legal assistants or intake staff often

Optimize Your Law Firm Site To Convert Visitors To Clients

November 30, 2022

Getting a qualified potential client to your site is a feat-in-itself. Enticing them to stay on your site and to take action to connect with you is an entirely different matter. A successful website addresses visitor intent to ensure qualified prospects stick around long enough to learn how you can solve their legal problem and instill the confidence to take the next step and contact you. Visual elements are often the first thing a visitor

Moving from Universal Analytics to Google Analytics 4 For Lawyers and Law Firms

November 23, 2022

Google is updating Google Analytics from Universal Analytics (also known as GA3 or UA) to a new, upgraded version, Google Analytics 4 (GA4). As you may already know, Google Analytics is the measurement platform that collects important website activity and data. The current Universal Analytics version will stop collecting data on July 1st, 2023, so many lawyers and law firms are preparing to make the switch to GA4 now. Here are just a few of

The Truth About Those Prestigious Awards For Attorneys

November 16, 2022

Congratulations! You’ve been selected for the Attorney Congeniality Award. Okay, this is a made-up award but many of the honors, awards, and recognition claims in the legal world are just as meaningless. Unfortunately, many attorneys make the mistake or perhaps intentionally turn a blind eye, to the true legitimacy of these so-called honors. From a marketing perspective, there is certainly value in displaying a nicely designed badge on the attorney’s website denoting achievement, accomplishment, and/or

Developing a Brand Personality for Your Firm

November 1, 2022

What attracts potential clients to your firm over your competition? What thoughts and feelings do you want to evoke when others hear or see your firm’s name? What type of clients do you want to attract and resonate with? These are the questions you need to consider when developing your firm’s brand. Your brand personality is what will help your firm stand out in a sea of legal options. What is Law Firm Branding? Think

Small Law Firm Marketing Strategies

October 10, 2022

Your firm may be small, but that doesn’t mean you can’t out-market your competition. Marketing on any scale can be intimidating in today’s complex and ever-changing digital landscape. However, you can successfully grow your practice on any marketing budget. The following tips are designed to help small law firms maximize the results of a limited team and budget. Effective Marketing Strategies In order to overcome marketing challenges as a small firm, you need to employ

Is Your Attorney Bio Due For an Update?

April 15, 2022

When was the last time you thought about your biography? If it’s been a while, it’s probably overdue for an update. Potential clients read your bio to get an impression of you as a lawyer. Drafting a well-crafted biography can be a strong foundation for your marketing efforts as you establish yourself as an expert in your practice area. Your professional bio should be prominent on your Google Business Profile, law firm website, and social

Lead Magnet Marketing for Lawyers

April 1, 2022

Every successful marketing strategy begins with capturing leads. Turning leads into clients is the ultimate goal. So how do you capture leads? Lead Magnets Social media posts are not enough to catch the attention of today’s fast-scrolling readers. Lead magnets offer law firms a strategy for capturing the contact information of those interested in learning more about their services. Lead magnets are also referred to as “opt-in” or “freebie” marketing strategies. Think of a lead

Start Planning 2022 With The Ultimate Marketing Plan For Lawyers

November 17, 2021

With the new year fast approaching, the only way to outperform your rivals in 2022 is with an effective marketing strategy. Get a leg up on your competitors and position your firm for success next year by planning now. Follow the strategies below to create your ultimate 2022 marketing plan. Establish Realistic Marketing Goals What is your primary marketing goal for next year? Have you considered how you will achieve this goal? Creating goals is

Top Three Local Search Ranking Factors For Your Law Firm

October 2, 2021

Google provides nearby results in places like Maps and Search whenever someone searches for a business or service. Does your firm make the list? If you want to maximize how often users find your law firm in local search results, your Google My Business information must be accurate, complete, and engaging. Start by ensuring your listing provides a physical address and phone number, the correct category for your law firm, and relevant attributes. Next, you’ll

The Truth About SEO And Marketing Your Law Firm

September 20, 2021

You won’t read a single marketing article without the mention of ‘keywords’ or ‘search engine optimization’ these days. And for good reason. SEO is crucial to getting ahead of your competition, but there are a few things you need to understand in order to truly master this marketing tactic. Truth #1 SEO is essential to your firm’s marketing success, but that doesn’t mean results are instantaneous. One of the reasons it’s recommended to include paid-per-click

You Didn’t Go to Law School to do Sales and Marketing

August 24, 2021

When you decided to follow the path to becoming a lawyer, what did you envision as your primary job duties? ‘Sales’ probably wasn’t on the list. However, like a salesperson, being a lawyer involves building relationships, commanding trust, and getting clients to say “yes”. How To Sell Your Legal Expertise Luckily for lawyers, effective sales is about asking questions, not performing a song and dance. Asking the right questions puts you in control of the

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Tag: Attorney Marketing