Isn’t “optimizing” a website just the task of adding lots of targeted keywords? Although adding appropriate keywords to any web page is a critical step in properly optimizing a site, it is just one task from various interdependent actions and processes required to effectively optimize any site. Perhaps the most important factor regarding the “process” […]
Legal Search Marketing – Internet Marketing for Attorneys
The practice of search marketing has significantly progressed over the past few years and businesses from Fortune 100s to the two attorney law firm in South Boston, are reaping the benefits. However, still most businesses fail to embrace what is arguably the most cost effective means of marketing and advertising their services by continuing to […]
What about Pay for Performance marketing?
In an online world where just about everything can be tracked and measured, why do so many marketers have trouble putting ROI on any sort of online marketing, advertising or lead generation campaign? There was a terrific post by Pat LaPointe on the measurement of Social Media where he adds his comments and insight to […]
Is SEO advertising?
QUESTION: Given the distortions caused by SEO, can the results of Google be trusted? Ah, the age ol question, “Is SEO ultimately advertising?” Given that it is in the best interest of Google, and the other major search engines, to serve the most authentic results in the organic section of the SERPs, (they would lose […]
Connecting with your online audience
Its amazing how many offline campaigns still launch today without any consideration for the online audience. Yes, this was a common occurrence several years ago as traditional marketers just began to acknowledge that the Internet was an influential medium and not going away. But what about now? How do multi-million dollar offline campaigns ignore their […]
What Is Search Engine Optimization (SEO) ?
Search Engine Optimization (SEO) leverages search engines like Google, Yahoo! and MSN’s Bing to obtain visibility and highly qualified traffic in the most cost-effective manner. While most web sites reside passively on the Internet, a growing number of businesses (large and small) have been extremely successful at dynamically leveraging their sites to produce meaningful results […]
What Is Search Marketing?
The practice of search marketing has significantly progressed over the past few years and businesses from Fortune 100s to the two attorney law firm in South Boston, are reaping the benefits. However, still most businesses fail to embrace what is arguably the most cost effective means of marketing and advertising their services with the continued […]