Its amazing how many offline campaigns still launch today without any consideration for the online audience. Yes, this was a common occurrence several years ago as traditional marketers just began to acknowledge that the Internet was an influential medium and not going away. But what about now? How do multi-million dollar offline campaigns ignore their online target audience? Is it still unreasonable to accept that someone watching television will swing their chair around and search Google for a product they just saw on tv or read in the newspaper?
Search marketing taps into a massive online audience that continues to increase every day. More then 225 million Americans have Internet access. Search Marketing can be the most cost effective way to market your business or brand, connect with consumers online, attract qualified visitors to your website, increase brand awareness, increase overall visibility and of course, increase revenue. I just don’t understand what some folks are thinking, and why they choose to continue to miss huge opportunity online.
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