Isn’t “optimizing” a website just the task of adding lots of targeted keywords?
Although adding appropriate keywords to any web page is a critical step in properly optimizing a site, it is just one task from various interdependent actions and processes required to effectively optimize any site.
Perhaps the most important factor regarding the “process” of adding appropriate keywords to your website is specifically ‘how its done’.
The most severe ramification for improperly optimizing your site is becoming “blacklisted” by the search engines. That means, your website will never be served in the search engine results. One would really have to be totally negligent or willing to take a tremendous chance for potential short term value to become blacklisted for improper implementation of keywords, but it does happen.
For a more complete answer regarding the optimization of your website, I would invite you to read my article title SEO 101. Let me know what you think.
Bardorf Legal Marketing is a Massachusetts Internet marketing and advertising firm working with lawyers and law firms on enhancing their online effectiveness in the areas of SEO, paid search, social media, affiliate marketing, blog and website development, and targeted local search marketing campaigns.