One great way to add useful content to your site is by collecting and sharing information that you come across during the course of your regular day. This is known as “content curation.” When you curate content from around the web, you choose the most relevant and interesting items that are related to your practice and the interests of your clients and prospects. These can be news stories, recent decisions, current events, or articles on another website. You can then simply add your comments or opinion, recap the article, and tell readers why you think this is helpful or important for them.
There are many ways to use curated content to build your reputation and attract more of your ideal clients. Here are three:
- Blog. A blog is a great place to share your curated content. People expect to read your opinions on a blog. It’s a great way to show your expertise and add your interpretation.
- Website. Google rewards high quality, shareable content. You can create a new page on your website with your comments and a link to the information that will give you an SEO boost.
- Social media. Be sure to share any content that you find online with your friends and followers. This will drive people back to your website and improve your reputation as an expert.