Competition among lawyers, especially in today’s business environment, is as fierce as ever. As a sole practitioner or small law firm, every little advantage that you can create against competitors is going to benefit you. Many attorneys put themselves at a distinct disadvantage without even realizing it. For those attorneys who are not Internet savvy, […]
Well, you’ve got to love the enthusiasm surrounding this question. I’ll assume your asking about getting great rankings in the organic search listings as opposed to the Sponsored Listings or the local business listings which comes at the top of the search engine page when someone search with a geographic reference, like “Boston, MA divorce […]
If your law firm sponsors an event make sure you ask the host to add a link to your website from the online description of the event. Here’s why. Many times an event coordinator will ask an attorney to speak at an upcoming event on an area of their specialty or focus. In their own […]
You will find a lot of helpful information and tips regarding Internet marketing for attorneys in our newsletters. We’ve provided an archive of past editions as a resource. We encourage your to subscribe to our Legal Search Marketing Newsletter and get the information you need to effectively market your firm on the web. Past feature […]
Isn’t “optimizing” a website just the task of adding lots of targeted keywords? Although adding appropriate keywords to any web page is a critical step in properly optimizing a site, it is just one task from various interdependent actions and processes required to effectively optimize any site. Perhaps the most important factor regarding the “process” […]
The practice of search marketing has significantly progressed over the past few years and businesses from Fortune 100s to the two attorney law firm in South Boston, are reaping the benefits. However, still most businesses fail to embrace what is arguably the most cost effective means of marketing and advertising their services by continuing to […]
A quick and easy way to determine if your website has been indexed or is even being recognized by the search engines is to do a simple search engine index check. Here’s how: To determine how many of your web pages the search engines have discovered and indexed use the following techniques. If your website […]
Twitter is getting a good ol finger wagging, browbeating, reprimand from its users. Why you ask? Well, its simple. And its kind of complex too. The short of it is that Twitter has decided to remove a feature that allows users to “Reply” to all users who are part of the conversation, whether they follow […]
In an online world where just about everything can be tracked and measured, why do so many marketers have trouble putting ROI on any sort of online marketing, advertising or lead generation campaign? There was a terrific post by Pat LaPointe on the measurement of Social Media where he adds his comments and insight to […]
Social networks like Facebook, LinkedIn, Twitter and all the rest may have seemed a little adolescent, juvenile, immature (you choose your favorite) just a few years ago but today they are undoubtedly integrated into the vast majority’s daily lives. A few short years ago many folks, ahem, my age, didn’t see the value of subscribing […]
QUESTION: Given the distortions caused by SEO, can the results of Google be trusted? Ah, the age ol question, “Is SEO ultimately advertising?” Given that it is in the best interest of Google, and the other major search engines, to serve the most authentic results in the organic section of the SERPs, (they would lose […]
QUESTION: What are some of the consequence for mid to large sized companies who choose not to consider search engine marketing strategies? For a mid to large sized company who relies on volume business in either BtoB or BtoC, to choose not to consider search engine marketing strategies because they don’t see the value is […]
Its amazing how many offline campaigns still launch today without any consideration for the online audience. Yes, this was a common occurrence several years ago as traditional marketers just began to acknowledge that the Internet was an influential medium and not going away. But what about now? How do multi-million dollar offline campaigns ignore their […]
Search Engine Optimization (SEO) leverages search engines like Google, Yahoo! and MSN’s Bing to obtain visibility and highly qualified traffic in the most cost-effective manner. While most web sites reside passively on the Internet, a growing number of businesses (large and small) have been extremely successful at dynamically leveraging their sites to produce meaningful results […]
The practice of search marketing has significantly progressed over the past few years and businesses from Fortune 100s to the two attorney law firm in South Boston, are reaping the benefits. However, still most businesses fail to embrace what is arguably the most cost effective means of marketing and advertising their services with the continued […]
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