Search Marketing Tip – Building links for law firms

If your law firm sponsors an event make sure you ask the host to add a link to your website from the online description of the event.  Here’s why. Many times an event coordinator will ask an attorney to speak at an upcoming event on an area of their specialty or focus. In their own […]

Legal Search Marketing Newsletter

You will find a lot of helpful information and tips regarding Internet marketing for attorneys in our newsletters. We’ve provided an archive of past editions as a resource. We encourage your to subscribe to our Legal Search Marketing Newsletter and get the information you need to effectively market your firm on the web. Past feature […]

Question: Isn’t SEO just adding keywords

Isn’t “optimizing” a website just the task of adding lots of targeted keywords? Although adding appropriate keywords to any web page is a critical step in properly optimizing a site, it is just one task from various interdependent actions and processes required to effectively optimize any site. Perhaps the most important factor regarding the “process” […]

Legal Search Marketing – Internet Marketing for Attorneys

The practice of search marketing has significantly progressed over the past few years and businesses from Fortune 100s to the two attorney law firm in South Boston, are reaping the benefits. However, still most businesses fail to embrace what is arguably the most cost effective means of marketing and advertising their services by continuing to […]

Search Marketing Tip – Check if your site is indexed

A quick and easy way to determine if your website has been indexed or is even being recognized by the search engines is to do a simple search engine index check. Here’s how: To determine how many of your web pages the search engines have discovered and indexed use the following techniques. If your website […]

Excuse me Twitter, can you hear us?

Twitter is getting a good ol finger wagging, browbeating, reprimand from its users. Why you ask? Well, its simple. And its kind of complex too. The short of it is that Twitter has decided to remove a feature that allows users to “Reply” to all users who are part of the conversation, whether they follow […]

What about Pay for Performance marketing?

In an online world where just about everything can be tracked and measured, why do so many marketers have trouble putting ROI on any sort of online marketing, advertising or lead generation campaign? There was a terrific post by Pat LaPointe on the measurement of Social Media where he adds his comments and insight to […]

Embrace social media, people!

Social networks like Facebook, LinkedIn, Twitter and all the rest may have seemed a little adolescent, juvenile, immature (you choose your favorite) just a few years ago but today they are undoubtedly integrated into the vast majority’s daily lives. A few short years ago many folks, ahem, my age, didn’t see the value of subscribing […]

Is SEO advertising?

QUESTION: Given the distortions caused by SEO, can the results of Google be trusted? Ah, the age ol question, “Is SEO ultimately advertising?” Given that it is in the best interest of Google, and the other major search engines, to serve the most authentic results in the organic section of the SERPs, (they would lose […]

Companies that don’t see the value in search marketing

QUESTION: What are some of the consequence for mid to large sized companies who choose not to consider search engine marketing strategies? For a mid to large sized company who relies on volume business in either BtoB or BtoC, to choose not to consider search engine marketing strategies because they don’t see the value is […]

Connecting with your online audience

Its amazing how many offline campaigns still launch today without any consideration for the online audience. Yes, this was a common occurrence several years ago as traditional marketers just began to acknowledge that the Internet was an influential medium and not going away. But what about now? How do multi-million dollar offline campaigns ignore their […]

What Is Search Engine Optimization (SEO) ?

Search Engine Optimization (SEO) leverages search engines like Google, Yahoo! and MSN’s Bing to obtain visibility and highly qualified traffic in the most cost-effective manner. While most web sites reside passively on the Internet, a growing number of businesses (large and small) have been extremely successful at dynamically leveraging their sites to produce meaningful results […]

What Is Search Marketing?

The practice of search marketing has significantly progressed over the past few years and businesses from Fortune 100s to the two attorney law firm in South Boston, are reaping the benefits. However, still most businesses fail to embrace what is arguably the most cost effective means of marketing and advertising their services with the continued […]