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Attorneys Beware – Top 4 Internet Scams Busy Lawyers Need To Know

Attorneys are busy professionals with a lot on their minds; primarily clients and their cases and they don’t have time to get caught up in Internet scams targeting their vulnerabilities; mainly their need to be visible on the Internet and their lack of time to properly research Internet and marketing services. Below are four of the top Internet scams all attorneys need to watch out for and avoid. Domain Renewal Scams Before you launch a website on the Internet, you select and register a domain name. An example would be (mylawfirm.com). There are hundreds of domain registration companies, but some of the most notable are GoDaddy, Network Solutions and Register.com where you purchase a domain for usually under $20, and you typically renew the domain with the same company until you no longer want it. Domain renewal scams are very common and have been propagated throughout the Internet for many years. The initial contact from the scam company may come in the form of a paper document or an email noting your domain’s upcoming renewal date – which is often public record. It looks very official, and they use language such as “This is the final billing notice. Failure to renew your domain will remove your website from the Internet.” These notices use forceful terms such as “due now,” “act immediately” or “ final notice” making busy attorneys feel like they have forgotten to renew their domain and are at risk of losing it. When in fact, they don’t even

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How Attorneys Can Protect Their Online Reputation

You never get a second chance to make a first impression. That is why your online reputation and Google results are so important. Competition among attorneys is fierce and to make sure that what your potential clients are seeing and reading about you is accurate; you need to be proactive in managing your online search results. Busy lawyers often neglect how they appear on the Internet when someone Google’s their name. It’s important to understand that the Internet is now the primary research source to find attorneys. Managing your online presence is critically important to growing your law practice and maintaining your good reputation. Why Your Online Reputation is Important We live in a modern, technical world and the first place people turn when they need help is the Internet. If what they see is a bunch of empty profiles, sparse information from unreputable sources and a couple of unfavorable reviews could be enough to turn prospective clients away. Potential clients, unsure of how to navigate tricky and complicated legal waters want to know exactly who they are trusting to help resolve their problem. Attorneys need to make sure the first thing prospective clients see when researching them is professional profiles, consistent messaging, positive reviews, and endorsements. Managing your online reputation is crucial when turning leads into clients. Due to the nature of the legal profession, in just about every case, there are winners and losers. These days anybody can publish an online review. Therefore a proactive approach to managing

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8 Critical Website Elements Attorneys Need to Convert Visitors to Clients

We are living in a technological era.  All you have to do is survey the landscape of Google, YouTube, social media, and of course the ever-expanding universe of websites, and it becomes all too clear just how critical it is not only to have a website, but also to ensure it delivers all you need.  If you follow some simple guidelines, your website will provide potential clients who land fresh on your page, the information and confidence they need to contact you to discuss their legal issues. The bottom line—your website needs to be a stunning reflection of you and your legal services, providing the information and credibility needed to convert visitors into paying clients. We all know how important time is, and as our world speeds up, people are willing to devote less and less of this diminishing commodity.  What does this mean in terms of your website?  The reality–you have approximately three seconds to capture the attention of your visitor.  This may seem daunting, but what you should keep in mind is your website visitors need to navigate with simple ease and clearly presented information that establishes your credibility, experience, and value.  This information is known as your content—the text and images that tell your story. You can quickly capture their attention with content that answers three basic questions:  Who are you, where are you, and how can you help?  Think of this content as a strong handshake upon meeting.  The content on your website is often the

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Is Your Website Secure? What Attorneys Need To Know About Upgrading to SSL.

Trust plays a critical role in lawyer/client relationships and a lawyer’s ability to acquire and retain clients. The same holds true in the online world as well. Visitors to your website need to trust that your site is safe and secure to browse. Additionally, search engines like Google place greater value on websites that make the extra effort to ensure their visitors are viewing a safe site. In today’s age of Internet hackers, spammers, spoofing, and phony sites, it is not only responsible to secure your website but it is a distinct advantage as well. A Brief History of SSL SSL stands for Secure Sockets Layer, but don’t let technical jargon get in the way of knowing what goes into making your HTTPS site secure. A site’s SSL certificate plays a critical role in site security. An SSL certificate authenticates a website’s identity and it’s the technology that encrypts the data sent to the server. Many website hosts compare the SSL certificate to an electronic passport that certifies one’s online identity. A few years back, SSL vaulted onto the tech scene after a virus capable of reading sensitive information on third-party sites became public. The virus allowed individuals–many with nefarious intent–to observe traffic over non-encrypted connections and hijack the data. Fortunately, the virus was eliminated and the world wide web relaxed…but only momentarily. The virus served as a wake up call. Properly encrypting user information and securing a website has become a factor for search engine rankings and visibility. Search

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6 Things Every Attorney Should Know To Rank Well On Google

Have you ever “Googled” yourself? What did you see? If you searched specifically for your name, your website is probably listed right at the top of the results page. But if you typed in a more general term related to your practice, you may find your website on the second page or even lower. That’s because Google – the search engine giant – rank results according to a complex algorithm. This mathematical formula takes into account hundreds of different criteria when deciding which websites are the best match for a searcher’s query. There are many factors, but in general, Google is looking for credible websites with high quality, relevant and recent content. But ranking well is challenging so it’s important to have reasonable expectations and understand how to get the best overall visibility. Understanding how Google ranks websites isn’t easy. The company does not readily disclose the parameters of its algorithm. Even professional search engine experts don’t know exactly how it works. And Google changes its formula 300 to 500 times a year, sometimes with a major release that can have a significant impact on your rankings.

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What to Look For When Hiring a Marketing Firm For Your Law Practice

To survive and thrive in this competitive economy, your firm needs a well-designed and well-executed marketing plan. An effective marketing plan will raise your profile, establish your reputation, and generate leads that can be turned into new clients. Most attorneys understand the need for a strategic marketing plan, but few have the time or expertise to implement one. The rise of the Internet, Google search, social media and mobile phones have changed the way attorneys reach and engage their clients. Traditional tactics such as yellow page ads and face-to-face networking used to drive prospects. Now people expect real-time access to information about your firm on their phones and make decisions by reading reviews – the online equivalent of word of mouth. This means that attorneys need to ensure that their message is well crafted and that it can be found on the web easily. Because the stakes are so high, more attorneys than ever before are outsourcing marketing to firms of all sizes and abilities. Many of my clients find us after a disappointing experience with FindLaw or Martindale-Hubbell. They are looking for alternatives to the big firms’ high prices, poor customer service, and lackluster results.

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How can I be sure I’m making the most of my marketing budget?

If you would like to get more out of your marketing budget, you may want to consider hiring a firm to help. Here are some questions attorneys and law firms should be asking themselves and thier potential marketing partner. Questions to ask yourself: Can you meet with a local account representative who can make immediate changes to your marketing campaign? Is it a long-term relationship or is it always a new rep? Are you getting the results you expected? Do you feel you’re getting your money’s worth? Can you be spending your monthly budget better or more effectively? Have you considered taking your budget and reallocating it across more opportunities? If so, how? Who will help you manage all these different relationships? Questions for your marketing partner: How big is your marketing firm? How many clients do you have? Where is your headquarters? Who will work with me and what are their qualifications? Who do contact if I need to make immediate changes? What kind of clients do you work with? What is your marketing expertise? How do you measure success and track and report results? Do you require longterm contracts? What do I get when/ if I decide to leave? Do I have easy access to my site, content, analytics, etc.?

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Using the Law to Protect Your Online Reputation

Reviews are very important these days. Eighty-five percent of consumers say that they read online reviews for local businesses to determine whether these businesses are good or not. But with more people reading and posting reviews, you need to make sure you are protecting your good reputation. Part of reputation management is monitoring review sites and your search engine ranking. You want to make sure that when someone searches for “your name” that the positive reviews outweigh any negative ones. We encourage our clients to be proactive and obtain favorable reviews on selective review sites. But more and more we are hearing from clients who get inaccurate, misleading, or defamatory reviews and are unable to get them corrected or removed entirely from online properties, namely Yelp, Google, and Yahoo. The good news is that there are additional steps you can take to get illegitimate reviews removed from these sites. Many businesses and professionals have turned to legal action to combat defamatory reviews and get resolution. As an attorney, you can use your legal expertise to expedite the process and see it through completion.

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Google Penalizes Non-mobile Responsive Websites

On April 21, 2015 having a mobile-friendly website will become more important than ever. That’s the date Google has picked to start penalizing non-mobile responsive sites. Google is going to start lowering the rankings of any site that isn’t mobile ready. Google wants to give searchers the best results possible, and sending someone to a site that’s difficult or impossible to read via mobile is not a good experience. Mobile-responsive sites are those that “respond” to a user’s screen size. According to a recent study, 60% of U.S. adults now choose smartphones or tablets over PCs to find information before buying products and services offline. With more people spending more time on their mobile devices, the pressure is on to make sure your website is mobile friendly. This means having a site that looks good no matter what kind of device someone is using – smartphone, tablet, laptop or desktop computer. The good news is that mobile friendly sites will most likely get a boost in their ranking that will ultimately lead to more traffic. So, what are you waiting for? It’s time to make sure your website is ready for mobile.

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Legal Marketing Year in Review

2014 was a big year in Internet marketing. Some of the hottest trends – the rise of mobile and the explosion of apps – were plain to see. But many of the biggest changes happened behind the scenes. These affected Internet marketing dramatically but were invisible to the average Internet user. Staying up to date in this evolving landscape is a challenge. In this issue, find out about the big changes in 2014, five lessons for 2015, and how we work very hard to keep you safe, secure, and visible. 5 Factors That Influenced Your Online Visibility It seems like every year there is big news in Internet marketing. The tools and techniques continue to evolve. This forces attorneys who market themselves online to get more sophisticated and to step up their game – or get a good partner who can help them. 2014 kept this streak rolling. There were many important events from Google algorithm updates like Panda, Penguin, Pigeon to natural language searches, the impact of client reviews, the retirement of Google authorship, and malware attacks on big-name companies as well as millions of websites just like yours. Let’s take a look back at the biggest changes last year and see how these “behind the scenes” factors will impact your Internet marketing in 2015. Factor #1: Google Algorithm Updates Search engine marketing is becoming more important every year. Having your website listed at or near the top of Google, Yahoo, and other search engines boosts your visibility, differentiates

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Yelp For Attorneys: Marketing Opportunity or Reputation Nightmare?

Good reviews are a great way to connect with new clients and build your business. Avvo and LinkedIn are preferred places for attorneys to share reviews. But last spring, an online survey claimed that Yelp is the most popular and trusted website for legal reviews. I read the report shortly after it was published and didn’t give it much merit. However, it received recognition from industry influencers who re-published the findings on their blogs. Yelp starting pushing the positive claims to my clients who in turn asked me about the benefits of advertising their legal services on Yelp. Yelp is undoubtedly a well-liked site, with reviews on everything from hotels and restaurants to barbers and mechanics, and even some attorneys. But is Yelp really the go-to site for consumers in search of legal representation and, more importantly, is it a good venue for attorneys to market their services? Read this month’s newsletter to learn whether Yelp carries its weight in the legal market.

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5 Things To Consider When Creating Your FindLaw Exit Plan

Internet marketing for attorneys is a well-established practice. As more of us spend more time online, using Google to find any kind of professional service has become second nature. Which means it’s more important than ever to have a great website that’s easy to find and promotes your firm well. If you’re like most attorneys, you turned to a professional agency to create and manage your site instead of doing it yourself. Some of you choose FindLaw, one of the biggest, for its reputation and resources. But Internet marketing is more than just a listing in an online directory and a website, and over time, many clients of big companies like FindLaw become dissatisfied, not only by the level of service but more importantly, the results they get and the premium price they pay month over month, year over year. If you don’t have a website already, FindLaw might be a good option to help you get started. But working with FindLaw is a case of diminishing returns. While it may be worth a premium rate the first year to get a well designed website introduced to the search engines, it’s definitely not worth this much in the third year, never mind year four … or ten. Plus, upon entering an agreement with FindLaw, most attorneys aren’t sure who owns their website, the domain, the design, and the content upon termination. They are surprised to learn, when they dig into the terms and conditions, how much leverage FindLaw maintains.

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I have a website I’m happy with. What else can I be doing to market myself?

Successful Internet marketing means creating and leveraging a strong online presence. Your online presence is a combination of all of the ways you are represented on the Internet: your website, online profiles, videos, blog posts, podcasts, social media pages, directory listings, and more. Used separately, each one helps you be found by more prospects and clients. Used together, they will help you get as much visibility online as possible to grow your business. Read my article “Online Lead Generation: Seven Tactics To Grow Your Law Practice” to get more tips about using the Internet for marketing.  

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Is Your Law Firm Ready for Digital Natives?

Younger consumers, especially those under the age of 35, have grown up in a world in which digital technology is ubiquitous. Also called “millennials,” this is a generation that sleeps with their smartphones and multitasks so much they don’t even realize they’re doing it: texting friends, downloading music, uploading videos, watching a movie on a phone or tablet, and posting on Facebook and Instagram and Vine and Twitter and more. Digital immigrants, on the other hand, are those older than 35. They have a lesser degree of digital fluency as a result of being introduced to technology at a later age. While digital immigrants understand social media, smartphones, tablets, and wearable devices, and can also be avid users, their immersion is learned rather than innate. Each of these consumers has distinctive behavior patterns when it comes to using digital technology, from devices and social networks to the Internet and apps. This influences all types of activities: how they shop, connect with friends and family, watch videos, do their banking and even choose a doctor, a real estate agent, or an attorney. According to a recent report, U.S. consumers between the ages of 18-36 check their smartphones an average of 43 times a day. While the average baby boomer client doesn’t want to create a will or trust online or do research on how to incorporate a business, younger clients prefer it. These young people are moving into the world of work, getting married, and starting families. They are soon to

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I know I need to add content to my site but I don’t have a lot of time. How can I get started?

One great way to add useful content to your site is by collecting and sharing information that you come across during the course of your regular day. This is known as “content curation.” When you curate content from around the web, you choose the most relevant and interesting items that are related to your practice and the interests of your clients and prospects. These can be news stories, recent decisions, current events, or articles on another website. You can then simply add your comments or opinion, recap the article, and tell readers why you think this is helpful or important for them. There are many ways to use curated content to build your reputation and attract more of your ideal clients. Here are three: Blog. A blog is a great place to share your curated content. People expect to read your opinions on a blog. It’s a great way to show your expertise and add your interpretation. Website. Google rewards high quality, shareable content. You can create a new page on your website with your comments and a link to the information that will give you an SEO boost. Social media. Be sure to share any content that you find online with your friends and followers. This will drive people back to your website and improve your reputation as an expert.

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You’ve Earned Your 1st Page Google Rank, Now Keep It!

Google, the big kahuna of search engines, has a challenge for everyone with a website. It updates its search algorithm 500 to 600 times a year, almost twice a day, every day. [http://moz.com/google-algorithm-change] Most of these changes are minor, but some are major updates that significantly affect how your website ranks and the visibility it has earned compared to all the other sites online. For anyone marketing their business online, this is big news. It means that Google is constantly tweaking how it ranks your website and that a site with strong visibility and a page one ranking today might not have the same visibility and ranking tomorrow. This makes it a challenge to maintain your firm’s visibility month over month. But there’s one straightforward way that attorneys who are marketing themselves online can ride out this rollercoaster – by consistently adding quality content to their websites. “Quality content” is information that is new, useful and relevant to your visitors. Publishing content that is meaningful to your prospects and clients and updating it regularly will improve your visibility in the highly competitive search engine market. Maintain Your Rank Did your website obtain strong visibility in the search engines but now you find your website slipping to page two, three, or even four? This may be because your website has been determined to be stagnant since it hasn’t been updated recently or worse, you’ve been penalized for lousy content (irrelevant, spam, duplicate, sparse, illegible, etc.). Remember, your website is being compared

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Why are client reviews so important for attorneys?

With more consumers using the web to post reviews, you need to make sure you are protecting your good reputation. Avvo, LinkedIn, and your own website are the best places to have reviews. When someone searches for “your name and review” you want these websites to come up first. I can’t emphasize enough how important reviews have become, especially for attorneys. In fact, 85 percent of consumers say that they read online reviews for local businesses to determine whether these businesses are good or not. (This is up from last year’s 76 percent). Yelp is a common review site for everything from restaurants to hair salons. They have recently started to expand in to professional services including attorneys and law firms.  It’s the least friendly to account holders in terms of managing your reviews compared with Avvo and LinkedIn. Being proactive and having several good reviews is critical. Many times I see that the first review of an attorney is unfavorable, followed by a spurt of positive ones. I know that instead of asking clients for reviews regularly, he or she has had to scramble to get good reviews published so as to push the negative one down. Take the time now to get some good reviews before this happens to you. Remember, given the nature of your business one party usually is not pleased with the outcome. You may learn more about client reviews in my blog post, “How to Manage Your Online Reputation.”

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How to Manage Your Online Reputation

These days an individual’s or law firm’s reputation can be enhanced or tarnished by what appears in search engine results. This is because so many people rely on online reviews. Check out these recent statistics from at 2013 ReviewTracker article: 85 percent of consumers say that they read online reviews for local businesses to determine whether these businesses are good or not. (This is up from last year’s 76 percent.) 67 percent of consumers read six reviews or less before they feel that they can trust the local business. Meanwhile, only 22 percent read more than seven reviews. 73 percent say that high ratings and positive online reviews make them trust a local business more, while only 12 percent said that they take no notice of online reviews. Asked if they trust online customer reviews as much as personal recommendations (from friends and family), 79 percent of the respondents said that reviews were as trustworthy as personal recommendations. Your reputation is public. Your reputation, and the reputation of your firm, is more public and more accessible than ever before. To stay competitive, attorneys need to act swiftly and positively to show they listen and care about what their clients think about them. Whether someone is searching for a restaurant for a special occasion, a new desk for their office, or a doctor, dentist, or attorney, they read the reviews. By reading about the experiences that other customers or clients have had, people can judge a business before they ever set

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How can I keep tabs on my name online?

Monitoring your reputation online can be time-consuming. You want to make sure you’re visiting review sites and searching for your name every day. There are several tools that can make this a lot easier. One of the simplest is Google Alerts. This free service from Google allows you to type in any search term, such as your name or the name of your firm. Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries. You can enter as many terms as you like. It’s a great way to see where your name is being mentioned and see any reviews as soon as they’re posted. You can also use Google Alerts to keep track of a developing news story, a competitor, an event or anything you want to stay up-to-date on. Check out Google Alerts here: http://www.google.com/alerts.

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Online Lead Generation: Seven Tactics To Grow Your Law Practice

The Internet has transformed the way we live our lives. The average person consults the Internet to find everything from recipes to yesterday’s game highlights and, of course, legal services. The typical consumer will search Google first, then proceed to the firm’s website or a review site. He or she may watch a YouTube video, “like” the firm on Facebook, or follow it on Twitter. The challenge for today’s attorneys is to understand how these activities work together and how to use them to connect with potential clients. Having a well-defined Internet marketing strategy is crucial for many businesses, but is especially important for attorneys whose main source of business is their local communities. Here are the seven tools and techniques of an effective online lead generation campaign. 1. Search Engine Optimization (SEO) When someone needs legal representation, the first place most turn is Google. They typically search by geographic location and practice specialty. For example, “Boston bankruptcy attorneys.” Search engine marketing allows you to reach and engage the searchers who are looking for you. The process of creating the most relevant site that is also the most search engine friendly is called Search Engine Optimization or SEO. If you’ve optimized your site properly, you’ll appear in the search engine results, making it easier for potential clients to find you and generating a flow of inquiries. 2. Mobile Marketing A customized mobile app is a great way to tap into your client base — your best source of repeat business

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