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Legal Marketing Blog

Is Social Media For Lawyers and Law Firms?

February 10, 2021

As a marketing tool for law firms, social media hasn’t exactly been the go-to strategy among sole practitioners and small law firms. But times are changing. For most attorneys, if you are not taking advantage of social media to promote your services, attract prospective clients, and build valuable connections, you’re missing a huge opportunity. While not all trends will be relevant to promote your firm, there are some you should consider taking advantage of this

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Google’s Local Service Ads For Lawyers – What You Need To Know

January 29, 2021

Google’s Local Services Ads are a new way for lawyers and law firms to reach potential clients. LSAs are sponsored listings that appear at the very top of a search engine results page (SERP).  The pay per lead model is different than Google Adword’s traditional pay per click model which charges for each click on the ad. With LSAs, you only pay for qualified leads according to your defined practice category and geographic area. The

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Not Just Marketing, But Local Marketing

January 12, 2021

In today’s digital world attorneys looking to grow their business do not just need marketing, they need the right kind of marketing. The vast majority of attorneys obtain their clients from within a twenty-mile radius of their office. An effective local marketing program is essential for any attorney looking to grow their practice. Here is what every attorney needs know to start marketing locally. Make Your Site Mobile-friendly Your next client is looking for you

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Boost Business With Client Reviews

January 7, 2021

Law practices are among the most competitive industries on the web. One way to ensure your practice stands out is through client reviews. Word of mouth has traditionally been a significant driving force for many attorneys. Customer reviews are viewed by readers much in the same way as a recommendation from a friend or family member. According to a BrightLocal survey, 87% of consumers read online reviews when researching a local business. Additionally, the average

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Four Steps To Using Integrated Digital Marketing To Enhance Your Solo Practice

December 9, 2020

Many small practices find themselves in a precarious position when it comes to growing their business. After all, as a solo attorney, you don’t have access to unlimited resources. Large firms have deep pockets and extensive staff to fall back on. With the right tools, you can respond to your business challenges and enhance your practice all on your own! If you’re looking for a straightforward, cost-effective strategy that will connect you with clients, you

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Rethinking The “Free Consultation”

November 19, 2020

Offering a “Free Consultation” is, without a doubt, a valuable sales tool. Unfortunately, this tactic also bears several downfalls, especially for sole practitioners and small law firms, where an attorney’s time and expertise is directly related to their income. While the goal of offering free consultations is to lure potential clients into your office, the problem with this tactic is that it doesn’t guarantee you will be hired. Another issue is that the client’s motives

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How Attorneys Should Use Google My Business

November 2, 2020

Google My Business is a must-have in today’s virtual world. Even for attorneys who traditionally rely on referrals for business need to be visible and discoverable by clients and prospects online. If you don’t have a Google My Business profile, create one at www.google.com/business. Simply answer the prompt questions to get started. Once your profile is activated, you will see how clients engage with your listing by tracking profile views, number of phone calls, and

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Leveraging LinkedIn to Boost Your Legal Practice

October 16, 2020

If you’re not a millennial, it can be dizzying trying to keep up with the latest social media platforms. From Snapchat to Tiktok, the options for mindless scrolling are endless! The good news is you don’t need to master every channel to market your law firm. For many law firms, LinkedIn is an untapped opportunity resource. If you know anything about LinkedIn, you know it is considered the “professional” social network. It’s no surprise that

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In Good Times and Bad – Effective Marketing Can Make A Difference

September 17, 2020

Is your schedule packed with new client meetings and consultations? Or perhaps your firm is facing a crisis and needs to free up some cash? In either scenario, there is one single mistake every law firm must avoid—terminating your marketing program. An effective digital marketing program is an ongoing process that adjusts to the ebb and flow of your business and the marketplace. It provides the ability to seamlessly pull back to reduce inbound activity

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The Top 3 Digital Marketing Strategies Your Law Firm Needs To Master

August 20, 2020

We live in a technology-driven world. This means over 90% of your potential clients will begin their search for an attorney online. If you’re not utilizing digital marketing, your law firm is being left behind. Digital marketing, not your forte? Don’t panic—this article will take you through the top three strategies your law firm needs to succeed in the digital world. An effective digital marketing strategy focuses on numerous factors, including quality-driven content, engaging social

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Are You Paying Too Much For FindLaw?

May 15, 2020

You’ve been with FindLaw for so many years that you’ve lost count. You dutifully pay them month after month, year over year.  Your practice is busy, thankfully and quite frankly, you don’t have the time to pay as much attention to FindLaw as perhaps you should considering the thousands you spend with them every year. Calculating the ROI and researching your marketing options is a continuous outstanding issue that remains a nagging constant in the

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What Is Your Law Firm’s Plan Regarding Coronavirus?

March 19, 2020

An attorney’s guide to serving clients, instilling confidence, and thriving in the midst of the current pandemic Life Goes On and Business Goes On-line As a lawyer working on your own or as part of a small firm, it is not only important to continue to work with clients through this period but it is critical to keep new business flowing. While any small business owner might be faced with these diverse challenges, a lawyer

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The Attorney’s Covid-19 Communication Plan

March 15, 2020

People respond differently to the news about the Coronavirus. Some folks shut down and isolate while others carry on and continue life without interruption. Most folks exist somewhere in between, taking precautionary and reasonable measures to keep themselves and their family safe. With that said, it’s important to acknowledge that your profession as an attorney carries a bit more responsibility at a time like this. Life will go on during this virus and so will

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How Attorneys Get Glowing Client Reviews on Google

January 14, 2020

As an attorney, you don’t have a lot of spare time. You are busy representing your clients, poring over the details of legal precedents, and looking for an edge in each of your cases. The last thing you have time for is marketing. And even if you choose to be proactive and implement some small, DIY marketing initiatives, it’s often very difficult to turn these efforts into effective results. Take Google reviews, for example. Consumers

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Branding Your Law Firm: How Client Reviews Tell Your Story, Establish Trust and Improve SEO

November 13, 2019

Welcome to the trust economy, where potential customers rely more on online customer reviews than they do on personal referrals. At least, that’s what recent data indicates. According to BrightLocal’s Local Consumer Survey, “Ninety-one percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations.” Across all surveyed age groups, eighty-six percent of potential customers read local online reviews prior to making a purchase decision. Are you regularly getting positive online reviews

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The Transformation of Law Practice – From Personal Referrals to Online Reviews

July 3, 2019

There was a time when people had “their lawyer”. The reliable, trusted, go-to person who would handle all legal matters that life presented. Things are quite different today as most folks no longer rely on just one lawyer to handle all the legal issues that arise in life, whether it be negotiation of a prenuptial agreement, purchase of a home, reviewing a business contract, filing for bankruptcy, mediating a divorce, or drafting a will. There

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4 Tips to Create Compelling Content for Attorney Websites

July 3, 2019

Creating compelling content is important. Well crafted content has the ability to generate interest and bring in potential clients, as well as establish and maintain trust with your existing client base. But’s it’s not as simple as writing an article and posting it to your website. When you create online content, there are two audiences that you need to keep in mind. The first audience and the one you are likely most familiar with is

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Has Your FindLaw Marketing Gone Stale?

May 27, 2019

When was the last time you had an earnest marketing meeting with your FindLaw representative? One where you had a meaningful discussion about promoting your law practice that didn’t include paying FindLaw an additional $500. a month to implement – because that is considered a sales call, not a marketing meeting. Let’s face it, your FindLaw rep is a sales person, not a marketing strategist. If your FindLaw marketing has gone stale and you’re not

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Why Attorneys Should Have A Live Chat Receptionist On Their Website

March 6, 2019

One of the primary ways people research and select attorneys nowadays is through the Internet. The attorney’s “front door” is no longer the physical door to his law office, but rather the home page to his website. And as in other business interactions, the first impression made upon the customer is of vital importance. That being the case, it only makes sense that the marketing-savvy attorney needs an online “receptionist” to welcome any and all

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How Attorneys May Unknowingly Put Their Reputation and Website Visitors at Risk

October 3, 2018

So you succeeded in creating and launching your law firm website —it’s polished, professional, and providing your firm with that online presence we all understand these days is of such importance…and is growing more and more crucial.  What many attorneys don’t understand, however, can be truly detrimental to their website and in the long run detrimental to their legal practice–not just financially but also to the attorney’s professional reputation. Think of the website you so

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