So you succeeded in creating and launching your law firm website —it’s polished, professional, and providing your firm with that online presence we all understand these days is of such importance…and is growing more and more crucial. What many attorneys don’t understand, however, can be truly detrimental to their website and in the long run […]
Attorneys are busy professionals with a lot on their minds; primarily clients and their cases and they don’t have time to get caught up in Internet scams targeting their vulnerabilities; mainly their need to be visible on the Internet and their lack of time to properly research Internet and marketing services. Below are four of […]
You never get a second chance to make a first impression. That is why your online reputation and Google results are so important. Competition among attorneys is fierce and to make sure that what your potential clients are seeing and reading about you is accurate; you need to be proactive in managing your online search […]
We are living in a technological era. All you have to do is survey the landscape of Google, YouTube, social media, and of course the ever-expanding universe of websites, and it becomes all too clear just how critical it is not only to have a website, but also to ensure it delivers all you need. […]
Trust plays a critical role in lawyer/client relationships and a lawyer’s ability to acquire and retain clients. The same holds true in the online world as well. Visitors to your website need to trust that your site is safe and secure to browse. Additionally, search engines like Google place greater value on websites that make […]
Have you ever “Googled” yourself? What did you see? If you searched specifically for your name, your website is probably listed right at the top of the results page. But if you typed in a more general term related to your practice, you may find your website on the second page or even lower. That’s […]
To survive and thrive in this competitive economy, your firm needs a well-designed and well-executed marketing plan. An effective marketing plan will raise your profile, establish your reputation, and generate leads that can be turned into new clients. Most attorneys understand the need for a strategic marketing plan, but few have the time or expertise […]
If you would like to get more out of your marketing budget, you may want to consider hiring a firm to help. Here are some questions attorneys and law firms should be asking themselves and thier potential marketing partner. Questions to ask yourself: Can you meet with a local account representative who can make immediate […]
Reviews are very important these days. Eighty-five percent of consumers say that they read online reviews for local businesses to determine whether these businesses are good or not. But with more people reading and posting reviews, you need to make sure you are protecting your good reputation. Part of reputation management is monitoring review sites […]
On April 21, 2015 having a mobile-friendly website will become more important than ever. That’s the date Google has picked to start penalizing non-mobile responsive sites. Google is going to start lowering the rankings of any site that isn’t mobile ready. Google wants to give searchers the best results possible, and sending someone to a […]
2014 was a big year in Internet marketing. Some of the hottest trends – the rise of mobile and the explosion of apps – were plain to see. But many of the biggest changes happened behind the scenes. These affected Internet marketing dramatically but were invisible to the average Internet user. Staying up to date […]
Good reviews are a great way to connect with new clients and build your business. Avvo and LinkedIn are preferred places for attorneys to share reviews. But last spring, an online survey claimed that Yelp is the most popular and trusted website for legal reviews. I read the report shortly after it was published and […]
Internet marketing for attorneys is a well-established practice. As more of us spend more time online, using Google to find any kind of professional service has become second nature. Which means it’s more important than ever to have a great website that’s easy to find and promotes your firm well. If you’re like most attorneys, […]
Successful Internet marketing means creating and leveraging a strong online presence. Your online presence is a combination of all of the ways you are represented on the Internet: your website, online profiles, videos, blog posts, podcasts, social media pages, directory listings, and more. Used separately, each one helps you be found by more prospects and […]
Younger consumers, especially those under the age of 35, have grown up in a world in which digital technology is ubiquitous. Also called “millennials,” this is a generation that sleeps with their smartphones and multitasks so much they don’t even realize they’re doing it: texting friends, downloading music, uploading videos, watching a movie on a […]
One great way to add useful content to your site is by collecting and sharing information that you come across during the course of your regular day. This is known as “content curation.” When you curate content from around the web, you choose the most relevant and interesting items that are related to your practice […]
Google, the big kahuna of search engines, has a challenge for everyone with a website. It updates its search algorithm 500 to 600 times a year, almost twice a day, every day. [http://moz.com/google-algorithm-change] Most of these changes are minor, but some are major updates that significantly affect how your website ranks and the visibility it […]
With more consumers using the web to post reviews, you need to make sure you are protecting your good reputation. Avvo, LinkedIn, and your own website are the best places to have reviews. When someone searches for “your name and review” you want these websites to come up first. I can’t emphasize enough how important […]
These days an individual’s or law firm’s reputation can be enhanced or tarnished by what appears in search engine results. This is because so many people rely on online reviews. Check out these recent statistics from at 2013 ReviewTracker article: 85 percent of consumers say that they read online reviews for local businesses to determine […]
Monitoring your reputation online can be time-consuming. You want to make sure you’re visiting review sites and searching for your name every day. There are several tools that can make this a lot easier. One of the simplest is Google Alerts. This free service from Google allows you to type in any search term, such […]
(833) 364-2434
