Successful Internet marketing means creating and leveraging a strong online presence. Your online presence is a combination of all of the ways you are represented on the Internet: your website, online profiles, videos, blog posts, podcasts, social media pages, directory listings, and more. Used separately, each one helps you be found by more prospects and […]
Younger consumers, especially those under the age of 35, have grown up in a world in which digital technology is ubiquitous. Also called “millennials,” this is a generation that sleeps with their smartphones and multitasks so much they don’t even realize they’re doing it: texting friends, downloading music, uploading videos, watching a movie on a […]
One great way to add useful content to your site is by collecting and sharing information that you come across during the course of your regular day. This is known as “content curation.” When you curate content from around the web, you choose the most relevant and interesting items that are related to your practice […]
Google, the big kahuna of search engines, has a challenge for everyone with a website. It updates its search algorithm 500 to 600 times a year, almost twice a day, every day. [http://moz.com/google-algorithm-change] Most of these changes are minor, but some are major updates that significantly affect how your website ranks and the visibility it […]
With more consumers using the web to post reviews, you need to make sure you are protecting your good reputation. Avvo, LinkedIn, and your own website are the best places to have reviews. When someone searches for “your name and review” you want these websites to come up first. I can’t emphasize enough how important […]
These days an individual’s or law firm’s reputation can be enhanced or tarnished by what appears in search engine results. This is because so many people rely on online reviews. Check out these recent statistics from at 2013 ReviewTracker article: 85 percent of consumers say that they read online reviews for local businesses to determine […]
Monitoring your reputation online can be time-consuming. You want to make sure you’re visiting review sites and searching for your name every day. There are several tools that can make this a lot easier. One of the simplest is Google Alerts. This free service from Google allows you to type in any search term, such […]
The Internet has transformed the way we live our lives. The average person consults the Internet to find everything from recipes to yesterday’s game highlights and, of course, legal services. The typical consumer will search Google first, then proceed to the firm’s website or a review site. He or she may watch a YouTube video, […]
It depends. When in doubt, the most important thing to ask yourself is, “What are my clients using?” More and more of us are signing up for Facebook accounts every year, including users over 65. On the other hand, the only people I know using Snapchat (the photo sharing app) have an average age of […]
Growing your practice through referrals is a must. In addition to providing knowledgeable legal advice and excellent service, asking your clients to share your name with their friends, family and colleagues is invaluable. Yet it is one aspect of marketing that many attorneys are uncomfortable with. Even though you have provided good service, you may […]
No. Search engine marketing — on Google, Yahoo, or Bing — is one of the most effective tactics to generate leads, help you promote your expertise, reach prospects and stay connected with clients. Search rankings are notoriously unstable, and subject to a variety of factors such as the location of the person searching and whether […]
This Massachusetts law firm specializes in elder law, estate planning, and real estate law, with clients ranging in age from young couples buying their first home to seniors preparing to pass on their estates. The one thing they have in common is that most of them have mobile devices. “We see the Google reports and […]
Marketing a product or service on a mobile phone is a new and growing practice. There have been several big turning points in marketing history, and we’re living through another one. Beginning with the first newspaper ads in the 1700s, the first radio ads in the ‘20s, the first TV ads in the ‘40s, and […]
Yes! Video has many benefits for attorneys. Website visitors in general are getting more visual and enjoy viewing video online. It’s a great way for prospects and clients to get to know you quickly and easily. You can share your expertise on a particular topic without having to write a long article. And according to […]
The mobile phone is the most widespread and most rapidly adopted technology of all time. In the past few years, usage has grown dramatically. There are now almost 6 billion active mobile phone subscriptions around the world – almost 84% of the people on Earth have a mobile phone! In 2011 more smartphones were sold […]
Mobile phones are a growing part of everyday life. We get directions, find local businesses, play games, and more. Here are the latest statistics on how Americans use our phones. Accessing maps and directions is the number one mobile activity, followed by social networking, finding local information and reading news (comScore). Mobile searches have quadrupled […]
There are more than 6.5 billion mobile devices in use worldwide today, significantly more than the number of Internet users. Consumers are adopting new technology as fast as it becomes available and expect to be connected at all times in order to find the products and services they need. Today’s multi-tasking consumers depend on their […]
Here in the Northeast we’re “on the go” and tend to be early adopters, rushing out to buy the latest thing. We’re using all kinds of mobile phones and tablets more than ever. What’s interesting is that as the demand for mobile devices grows so does the need for local business information like your firm’s […]
A directory listing is one of the most traditional ways to promote your services. It used to be that attorneys would be listed so that other attorneys could find them for referrals. Now that most directories have moved online, more and more consumers are using them to find the legal representation they need. Some of […]
If you don’t have a website or your website is simply a business card online without video, testimonials, articles, or Q&As, you may benefit from investing in these services for a year or two to jump start your marketing efforts. Then you should harvest your investment by transitioning your site to a more affordable option […]
