LinkedIn offers a number of applications (apps) for members to connect with other members and promote their expertise. Four that I think are especially valuable for attorneys are: Events The Events application adds a box to your profile that shows what events people in your network are attending. This helps you find events based on […]
Question – I’ve had success networking at local events. Do I need to use Google too?
Most attorneys are fantastic natural networkers, connecting with current clients and prospects through colleagues, peers in other professions, trade and bar associations, and networking events. They know it’s a necessary part of generating leads and growing their practice. Only a few attorneys have chosen to use this ability to attract and retain clients via the […]
Question – I’m getting a lot of spam email. How can I tell which ones are real?
Our email inboxes fill up quickly these days, often with unwanted junk mail, solicitations, ads and special offers. Although most email providers are working diligently to filter out this spam, some get through and it’s not always easy to identify a legitimate inquiry. Attorneys are especially prone to receiving this type of email. Many of […]
Question – Should I reduce my advertising with the Yellow Pages?
We all grew up with the familiar yellow book. Now there are many variations on the original and it’s still on the shelf in my house. But when was the last time you opened it up to look for something – a vendor, restaurant, or service? If you’re like most people, you haven’t done that […]
Question: Why doesn’t my ad show first when I increase my budget?
The days of simply spending more money to buy a top placement in Google’s sponsored ads section (not the natural listings) is long gone. Yet, there still remains a misconception among many that if you simply increase the amount you’re willing to spend on a keyword, you can buy top placement. Not true. Google changed […]
Question: How do I get the best rankings on Google?
Well, you’ve got to love the enthusiasm surrounding this question. I’ll assume your asking about getting great rankings in the organic search listings as opposed to the Sponsored Listings or the local business listings which comes at the top of the search engine page when someone search with a geographic reference, like “Boston, MA divorce […]
Question: Isn’t SEO just adding keywords
Isn’t “optimizing” a website just the task of adding lots of targeted keywords? Although adding appropriate keywords to any web page is a critical step in properly optimizing a site, it is just one task from various interdependent actions and processes required to effectively optimize any site. Perhaps the most important factor regarding the “process” […]