Are You Paying Too Much For FindLaw?

May 15, 2020

You’ve been with FindLaw for so many years that you’ve lost count. You dutifully pay them month after month, year over year. Your practice is busy, thankfully and quite frankly, you don’t have the time to pay as much attention to FindLaw as perhaps you should considering the thousands you spend with them every year. Calculating the ROI and researching your marketing options is a continuous outstanding issue that remains a nagging constant in the

Has Your FindLaw Marketing Gone Stale?

May 27, 2019

When was the last time you had an earnest marketing meeting with your FindLaw representative? One where you had a meaningful discussion about promoting your law practice that didn’t include paying FindLaw an additional $500. a month to implement – because that is considered a sales call, not a marketing meeting. Let’s face it, your FindLaw rep is a sales person, not a marketing strategist. If your FindLaw marketing has gone stale and you’re not

How can I be sure I’m making the most of my marketing budget?

June 11, 2015

If you would like to get more out of your marketing budget, you may want to consider hiring a firm to help. Here are some questions attorneys and law firms should be asking themselves and thier potential marketing partner. Questions to ask yourself: Can you meet with a local account representative who can make immediate changes to your marketing campaign? Is it a long-term relationship or is it always a new rep? Are you getting

I know I need to add content to my site but I don’t have a lot of time. How can I get started?

June 11, 2014

One great way to add useful content to your site is by collecting and sharing information that you come across during the course of your regular day. This is known as “content curation.” When you curate content from around the web, you choose the most relevant and interesting items that are related to your practice and the interests of your clients and prospects. These can be news stories, recent decisions, current events, or articles on

Why are client reviews so important for attorneys?

April 18, 2014

With more consumers using the web to post reviews, you need to make sure you are protecting your good reputation. Avvo, LinkedIn, and your own website are the best places to have reviews. When someone searches for “your name and review” you want these websites to come up first. I can’t emphasize enough how important reviews have become, especially for attorneys. In fact, 85 percent of consumers say that they read online reviews for local

How can I keep tabs on my name online?

February 10, 2014

Monitoring your reputation online can be time-consuming. You want to make sure you’re visiting review sites and searching for your name every day. There are several tools that can make this a lot easier. One of the simplest is Google Alerts. This free service from Google allows you to type in any search term, such as your name or the name of your firm. Google Alerts are email updates of the latest relevant Google results

Question: Is it true that the more someone clicks on my website, the higher my website will rank in Google?

September 24, 2013

No. Search engine marketing — on Google, Yahoo, or Bing — is one of the most effective tactics to generate leads, help you promote your expertise, reach prospects and stay connected with clients. Search rankings are notoriously unstable, and subject to a variety of factors such as the location of the person searching and whether they’ve logged in to Google and are using personalized results. But one thing they do not depend on is the

How can lawyers reach prospects who are using smartphones and iPads?

March 28, 2013

Here in the Northeast we’re “on the go” and tend to be early adopters, rushing out to buy the latest thing. We’re using all kinds of mobile phones and tablets more than ever. What’s interesting is that as the demand for mobile devices grows so does the need for local business information like your firm’s name, address, and phone number. According to a recent study, search for local business information on mobile phones continues to

Is FindLaw or Martindale-Hubbell Worth The Cost?

February 1, 2013

If you don’t have a website or your website is simply a business card online without video, testimonials, articles, or Q&As, you may benefit from investing in these services for a year or two to jump start your marketing efforts. Then you should harvest your investment by transitioning your site to a more affordable option and invest the money you saved in even more marketing opportunities. The point is that you don’t have to pay

Question – I just got a Twitter account for my firm — what should I tweet?

February 10, 2012

Congrats on setting up a Twitter account – you’ve taken the first step. Social media like Facebook and Twitter let you stay connected with clients, share information, gather feedback, and obtain more visibility in the search rankings. Imagine your Twitter account as a friendly information booth or place for people to ask questions and share information. You can also share links to interesting articles; post updates on the law, announce upcoming seminars or events; ask

Question – I’ve noticed that Google’s layout has changed. Are there fewer paid listings now?

December 15, 2011

You’re right! On November 2, Google announced a major change to how sponsored listings would appear on their results pages. In some cases — but not all – ads no longer appear on the top and side rail, but only on the top and bottom of the page. There has never been a layout change as significant as this one and the shift poses many new challenges for advertisers. Before 11/2/11, results pages included three

Question – Who should use FindLaw and Martindale-Hubbell?

October 20, 2011

Question – How can I attract local clients to my website?

July 25, 2011

Since most people (97%) search online before making a purchase, it’s logical that anyone seeking an attorney will head to Google first. The most important thing you can do to be found in a “local search” is to claim your Google Places page and verify that the basic information is accurate. I wrote an article about Google Places that explains how in more detail. The second most important thing to attract local searchers is to

Question – On my website I have a description of my firm, my bio, and some testimonials. What else can I include to beef up my site?

June 7, 2011

Website content is anything visitors can see on your site. It’s the “meat” in the website sandwich. Although there are many different types of content you can use to connect with website visitors and your clients, here’s a list of common formats that you may want to consider adding to your site as part of an integrated marketing strategy: case summaries whitepapers podcasts webinars blogs newsletters research tutorials video surveys and questionnaires success stories industry

Bardorf Legal Marketing

Get Started Today

Legal Marketing Blog

Category: Questions & Answers