Have you ever “Googled” yourself? What did you see? If you searched specifically for your name, your website is probably listed right at the top of the results page. But if you typed in a more general term related to your practice, you may find your website on the second page or even lower. That’s […]
What to Look For When Hiring a Marketing Firm For Your Law Practice
To survive and thrive in this competitive economy, your firm needs a well-designed and well-executed marketing plan. An effective marketing plan will raise your profile, establish your reputation, and generate leads that can be turned into new clients. Most attorneys understand the need for a strategic marketing plan, but few have the time or expertise […]
How can I be sure I’m making the most of my marketing budget?
If you would like to get more out of your marketing budget, you may want to consider hiring a firm to help. Here are some questions attorneys and law firms should be asking themselves and thier potential marketing partner. Questions to ask yourself: Can you meet with a local account representative who can make immediate […]
Using the Law to Protect Your Online Reputation
Reviews are very important these days. Eighty-five percent of consumers say that they read online reviews for local businesses to determine whether these businesses are good or not. But with more people reading and posting reviews, you need to make sure you are protecting your good reputation. Part of reputation management is monitoring review sites […]
Google Penalizes Non-mobile Responsive Websites
On April 21, 2015 having a mobile-friendly website will become more important than ever. That’s the date Google has picked to start penalizing non-mobile responsive sites. Google is going to start lowering the rankings of any site that isn’t mobile ready. Google wants to give searchers the best results possible, and sending someone to a […]
Legal Marketing Year in Review
2014 was a big year in Internet marketing. Some of the hottest trends – the rise of mobile and the explosion of apps – were plain to see. But many of the biggest changes happened behind the scenes. These affected Internet marketing dramatically but were invisible to the average Internet user. Staying up to date […]
Yelp For Attorneys: Marketing Opportunity or Reputation Nightmare?
Good reviews are a great way to connect with new clients and build your business. Avvo and LinkedIn are preferred places for attorneys to share reviews. But last spring, an online survey claimed that Yelp is the most popular and trusted website for legal reviews. I read the report shortly after it was published and […]
5 Things To Consider When Creating Your FindLaw Exit Plan
Internet marketing for attorneys is a well-established practice. As more of us spend more time online, using Google to find any kind of professional service has become second nature. Which means it’s more important than ever to have a great website that’s easy to find and promotes your firm well. If you’re like most attorneys, […]
I have a website I’m happy with. What else can I be doing to market myself?
Successful Internet marketing means creating and leveraging a strong online presence. Your online presence is a combination of all of the ways you are represented on the Internet: your website, online profiles, videos, blog posts, podcasts, social media pages, directory listings, and more. Used separately, each one helps you be found by more prospects and […]
Is Your Law Firm Ready for Digital Natives?
Younger consumers, especially those under the age of 35, have grown up in a world in which digital technology is ubiquitous. Also called “millennials,” this is a generation that sleeps with their smartphones and multitasks so much they don’t even realize they’re doing it: texting friends, downloading music, uploading videos, watching a movie on a […]
I know I need to add content to my site but I don’t have a lot of time. How can I get started?
One great way to add useful content to your site is by collecting and sharing information that you come across during the course of your regular day. This is known as “content curation.” When you curate content from around the web, you choose the most relevant and interesting items that are related to your practice […]
You’ve Earned Your 1st Page Google Rank, Now Keep It!
Google, the big kahuna of search engines, has a challenge for everyone with a website. It updates its search algorithm 500 to 600 times a year, almost twice a day, every day. [http://moz.com/google-algorithm-change] Most of these changes are minor, but some are major updates that significantly affect how your website ranks and the visibility it […]
Why are client reviews so important for attorneys?
With more consumers using the web to post reviews, you need to make sure you are protecting your good reputation. Avvo, LinkedIn, and your own website are the best places to have reviews. When someone searches for “your name and review” you want these websites to come up first. I can’t emphasize enough how important […]
How to Manage Your Online Reputation
These days an individual’s or law firm’s reputation can be enhanced or tarnished by what appears in search engine results. This is because so many people rely on online reviews. Check out these recent statistics from at 2013 ReviewTracker article: 85 percent of consumers say that they read online reviews for local businesses to determine […]
How can I keep tabs on my name online?
Monitoring your reputation online can be time-consuming. You want to make sure you’re visiting review sites and searching for your name every day. There are several tools that can make this a lot easier. One of the simplest is Google Alerts. This free service from Google allows you to type in any search term, such […]
Online Lead Generation: Seven Tactics To Grow Your Law Practice
The Internet has transformed the way we live our lives. The average person consults the Internet to find everything from recipes to yesterday’s game highlights and, of course, legal services. The typical consumer will search Google first, then proceed to the firm’s website or a review site. He or she may watch a YouTube video, […]
Question: Snapchat, Vine, Pinterest, oh my! Do I need to stay up to date with all the new online tools?
It depends. When in doubt, the most important thing to ask yourself is, “What are my clients using?” More and more of us are signing up for Facebook accounts every year, including users over 65. On the other hand, the only people I know using Snapchat (the photo sharing app) have an average age of […]
Take Your Referral Network Mobile
Growing your practice through referrals is a must. In addition to providing knowledgeable legal advice and excellent service, asking your clients to share your name with their friends, family and colleagues is invaluable. Yet it is one aspect of marketing that many attorneys are uncomfortable with. Even though you have provided good service, you may […]
Question: Is it true that the more someone clicks on my website, the higher my website will rank in Google?
No. Search engine marketing — on Google, Yahoo, or Bing — is one of the most effective tactics to generate leads, help you promote your expertise, reach prospects and stay connected with clients. Search rankings are notoriously unstable, and subject to a variety of factors such as the location of the person searching and whether […]
Client Spotlight – Simmons & Schiavo, LLP
This Massachusetts law firm specializes in elder law, estate planning, and real estate law, with clients ranging in age from young couples buying their first home to seniors preparing to pass on their estates. The one thing they have in common is that most of them have mobile devices. “We see the Google reports and […]