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Tag: lawyer marketing

The Importance of Properly Qualifying Prospective Clients for Attorneys

Managing incoming inquiries may seem like a straightforward administrative task, but it is actually one of the most critical steps in attracting and converting desirable, high-value cases. Unfortunately, this process is often mishandled in many firms, leading to wasted time and resources on unqualified leads that could have been filtered out early, or worse, missed business opportunities. A common issue is the lack of proper qualification of prospective clients. Legal assistants or intake staff often

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Emerging Technologies in Lawyer Marketing: Exploring AI, Chatbots, and Voice Search for Law Firms

In today’s digital age, staying ahead of the curve is crucial for law firms aiming to grow their online presence and attract new clients. The rapid advancement of technology has opened up new avenues for internet marketing, revolutionizing the way businesses connect with their target audience. As a leading digital marketing firm specializing in serving lawyers and law firms, Bardorf Legal Marketing is at the forefront of leveraging emerging technologies to help legal professionals thrive

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Small Law Firm Marketing Strategies

Your firm may be small, but that doesn’t mean you can’t out-market your competition. Marketing on any scale can be intimidating in today’s complex and ever-changing digital landscape. However, you can successfully grow your practice on any marketing budget. The following tips are designed to help small law firms maximize the results of a limited team and budget. Effective Marketing Strategies In order to overcome marketing challenges as a small firm, you need to employ

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Three Things the Best Law Firm Websites Have in Common

Now more than ever before, clients are finding their attorney online. This means your firm’s digital presence is crucial. There are three specific commonalities among the top-performing attorney websites today. #1 Clear Brand Message Nail down your brand messaging before creating content for your site. While the goal may be to inform visitors, you also want to appear approachable. Creating a clear brand message can be accomplished with the following tips: – Keep messaging concise

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Lead Magnet Marketing for Lawyers

Every successful marketing strategy begins with capturing leads. Turning leads into clients is the ultimate goal. So how do you capture leads? Lead Magnets Social media posts are not enough to catch the attention of today’s fast-scrolling readers. Lead magnets offer law firms a strategy for capturing the contact information of those interested in learning more about their services. Lead magnets are also referred to as “opt-in” or “freebie” marketing strategies. Think of a lead

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8 Golden Rules of Ethical Lawyer Marketing

There is no arguing that marketing is essential for reaching potential new clients. However, advertising as a lawyer means following the rules or suffering the consequences. From social media to law firm websites, connecting with clients digitally has become the norm for lawyers. No matter what platforms make up your digital marketing strategy, understanding—and following—the lawyer advertising rules and responsibilities is crucial to the success and reputation of your firm. If you work with a

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