Search Engine Optimization (SEO) leverages search engines like Google, Yahoo! and MSN’s Bing to obtain visibility and highly qualified traffic in the most cost-effective manner. While most web sites reside passively on the Internet, a growing number of businesses (large and small) have been extremely successful at dynamically leveraging their sites to produce meaningful results and achieve specific business and marketing objectives. What makes these individuals so successful at attracting customers online? What is it about their sites and their strategy that separate them from their competition? What are they doing right? The most successful SEO strategies target two entirely different audiences: (1) The Customer and (2) The Search Engines! Most websites neglect to consider the search engines and thus, their website obtains minimal visibility.

The practice of search marketing has significantly progressed over the past few years and businesses from Fortune 100s to the two attorney law firm in South Boston, are reaping the benefits. However, still most businesses fail to embrace what is arguably the most cost effective means of marketing and advertising their services with the continued belief that effective search marketing is simply having a website. Search marketing is a continual process of integrating and optimizing various online components, including your website, done in an effort to obtain valuable online real estate and prominently appear in the search engine result pages (SERPs) of Google, Yahoo!, Bing, etc. Search marketing is not an a single “item” like a website, or a one time “event” like launching your