Canceling Your FindLaw Website Subscription

June 14, 2022

If you have decided to cancel your FindLaw website subscription but not sure of the potential impact, speak with us first. We will help you transition away from FindLaw without losing your website functionality, online visibility, or Google rankings. If you’re a current FindLaw client, you’re probably spending more than you need to for the results you’re getting. Once you’ve come to the conclusion that your total marketing budget is probably adequate, but spending it

Three Things the Best Law Firm Websites Have in Common

April 21, 2022

Now more than ever before, clients are finding their attorney online. This means your firm’s digital presence is crucial. There are three specific commonalities among the top-performing attorney websites today. #1 Clear Brand Message Nail down your brand messaging before creating content for your site. While the goal may be to inform visitors, you also want to appear approachable. Creating a clear brand message can be accomplished with the following tips: – Keep messaging concise

Are You Paying Too Much For FindLaw?

May 15, 2020

You’ve been with FindLaw for so many years that you’ve lost count. You dutifully pay them month after month, year over year. Your practice is busy, thankfully and quite frankly, you don’t have the time to pay as much attention to FindLaw as perhaps you should considering the thousands you spend with them every year. Calculating the ROI and researching your marketing options is a continuous outstanding issue that remains a nagging constant in the

Has Your FindLaw Marketing Gone Stale?

May 27, 2019

When was the last time you had an earnest marketing meeting with your FindLaw representative? One where you had a meaningful discussion about promoting your law practice that didn’t include paying FindLaw an additional $500. a month to implement – because that is considered a sales call, not a marketing meeting. Let’s face it, your FindLaw rep is a sales person, not a marketing strategist. If your FindLaw marketing has gone stale and you’re not

What to Look For When Hiring a Marketing Firm For Your Law Practice

June 11, 2015

To survive and thrive in this competitive economy, your firm needs a well-designed and well-executed marketing plan. An effective marketing plan will raise your profile, establish your reputation, and generate leads that can be turned into new clients. Most attorneys understand the need for a strategic marketing plan, but few have the time or expertise to implement one. The rise of the Internet, Google search, social media and mobile phones have changed the way attorneys

5 Things To Consider When Creating Your FindLaw Exit Plan

August 20, 2014

Internet marketing for attorneys is a well-established practice. As more of us spend more time online, using Google to find any kind of professional service has become second nature. Which means it’s more important than ever to have a great website that’s easy to find and promotes your firm well. If you’re like most attorneys, you turned to a professional agency to create and manage your site instead of doing it yourself. Some of you

Is FindLaw or Martindale-Hubbell Worth The Cost?

February 1, 2013

If you don’t have a website or your website is simply a business card online without video, testimonials, articles, or Q&As, you may benefit from investing in these services for a year or two to jump start your marketing efforts. Then you should harvest your investment by transitioning your site to a more affordable option and invest the money you saved in even more marketing opportunities. The point is that you don’t have to pay

Legal Search Marketing – Why FindLaw and Martindale-Hubbell Miss the Mark

October 20, 2011

By Ian M. Bardorf If you’re like many busy attorneys, you don’t have the time to stay up-to-date on the latest advances in Internet marketing. Your expertise is in helping your clients and providing high-quality legal services. You need a savvy partner that will design and implement a results-driven, cost-effective online marketing strategy. Most attorneys sign up with a company they believe will take care of their Internet marketing needs and help them stay current.

Question – Who should use FindLaw and Martindale-Hubbell?

October 20, 2011

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