What to Look For When Hiring a Marketing Firm For Your Law Practice

To survive and thrive in this competitive economy, your firm needs a well-designed and well-executed marketing plan. An effective marketing plan will raise your profile, establish your reputation, and generate leads that can be turned into new clients. Most attorneys understand the need for a strategic marketing plan, but few have the time or expertise to implement one.

The rise of the Internet, Google search, social media and mobile phones have changed the way attorneys reach and engage their clients. Traditional tactics such as yellow page ads and face-to-face networking used to drive prospects. Now people expect real-time access to information about your firm on their phones and make decisions by reading reviews – the online equivalent of word of mouth. This means that attorneys need to ensure that their message is well crafted and that it can be found on the web easily.

Because the stakes are so high, more attorneys than ever before are outsourcing marketing to firms of all sizes and abilities. Many of my clients find us after a disappointing experience with FindLaw or Martindale-Hubbell. They are looking for alternatives to the big firms’ high prices, poor customer service, and lackluster results. [Read more…]

How can I be sure I’m making the most of my marketing budget?

If you would like to get more out of your marketing budget, you may want to consider hiring a firm to help. Here are some questions attorneys and law firms should be asking themselves and thier potential marketing partner.

Questions to ask yourself:

  • Can you meet with a local account representative who can make immediate changes to your marketing campaign?
  • Is it a long-term relationship or is it always a new rep?
  • Are you getting the results you expected?
  • Do you feel you’re getting your money’s worth?
  • Can you be spending your monthly budget better or more effectively?
  • Have you considered taking your budget and reallocating it across more opportunities?
  • If so, how?
  • Who will help you manage all these different relationships?

Questions for your marketing partner:

  • How big is your marketing firm?
  • How many clients do you have?
  • Where is your headquarters?
  • Who will work with me and what are their qualifications?
  • Who do contact if I need to make immediate changes?
  • What kind of clients do you work with?
  • What is your marketing expertise?
  • How do you measure success and track and report results?
  • Do you require longterm contracts?
  • What do I get when/ if I decide to leave?
  • Do I have easy access to my site, content, analytics, etc.?