PART II In Part I of Generate More Traffic, Develop More Leads, And Convert More Paying Clients With Video Marketing, you learned how to identify your audience and create the perfect video script. This article will focus on producing and distributing your video. It’s likely that you don’t consider yourself an expert cameraman or video editor. Few successful video marketers are! You certainly can hire outside help for the production of your video; however, if you are on a tight budget, there is no reason you can’t produce a high-quality marketing video yourself or with the help of your team. Today’s smartphone cameras and webcams provide high-quality results and can sufficiently get the job done. Quality video is important, however potential clients will be more interested

PART I So you want to generate more traffic, develop more leads, and convert more paying clients for your law practice, but you don’t know where to start. It’s time to consider video marketing. This one digital marketing strategy ticks all the boxes! Most attorneys misguidedly believe that video marketing is either too difficult or too expensive. Others view this strategy as one that doesn’t fit into their brand. The truth is, video marketing is among the most significant business trends. Marketers who incorporate video into their campaigns experience 34% higher conversion rates (Aberdeen Group). According to Elite Content Marketer, 48% of video marketers found it easier to convince others in the business of its value, and 47% believe it’s become less time-consuming to create