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Legal Marketing Blog

Tag: social media

Maximizing Your Marketing Strategy: The Power of Social Media for Attorneys

Bardorf Legal Marketing

Social media has revolutionized the way we communicate and connect with each other, and attorneys are not an exception to this trend. With over 3.8 billion social media users worldwide, social media platforms offer a valuable opportunity for attorneys to reach out to potential clients and engage with their existing ones. Should attorneys use social media in their marketing strategy? Absolutely! Social media can be an effective and engaging marketing tool for attorneys to attract new business. It provides a platform for attorneys to showcase their expertise, build a network of contacts, and develop a strong brand image. How should attorneys use social media in their marketing? To use social media effectively, attorneys should first identify their target audience and choose the platforms that best

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Which Marketing Activities Could Your Firm Take In-house?

Bardorf Legal Marketing

Knowing which tasks to delegate and when is the mark of a great professional. While some attorneys want to have a part in every aspect of running their firm, others understand that working with a trusted partner gets them to the finish line. As a legal professional, marketing isn’t likely one of your strengths. While outsourcing your marketing is often the best idea, it can also be costly. Here are three marketing tasks that small firms could handle in-house to help your firm stretch that marketing budget. Content Creation Regularly publishing relevant content to your website is a great way to attract new clients. As a thought leader in your practice area, you offer a unique perspective on matters pertaining to your field. Your knowledge

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How Attorneys Use LinkedIn As A Reliable Source For New Client Referrals

Bardorf Legal Marketing

Successful marketing strategies take advantage of various social media platforms to connect with different audiences. Today we review how attorneys use LinkedIn to obtain quality clients as a reliable referral source. Understanding LinkedIn Each social media platform attracts users of varied demographics. However, LinkedIn is typically considered a platform for professionals. As such, you can optimize your page to match the tone of your professional colleagues. The goal for attorneys using LinkedIn to market themselves is to connect and remain connected with relevant professionals who can refer high quality clients to you for legal services. Depending on what type of clients you’re looking for, you may want to connect on LinkedIn with real estate professionals, accounting and tax professionals, insurance professionals, small business owners, etc.,

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The Three Pillars of a Balanced Law Firm Marketing Plan

Bardorf Legal Marketing

With so many digital marketing strategies out there, it can be challenging to figure out which ones are right for your firm. A balanced marketing plan will incorporate multiple strategies and is necessary for today’s competitive market. Pillar I: Content Marketing When it comes to creating content, think authority and authenticity. Clients want to feel connected to a business before they buy into a service. This is especially true for legal services, where issues often affect clients on a personal level. So what is content marketing? Content marketing covers everything from blogs to social media posts. To get the most out of this strategy, you need to utilize your content to build your brand, engage your prospects and clients, and drive sales. Effective law firm

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Promote Your Law Firm With Instagram

Bardorf Legal Marketing

You may be wondering if Instagram is the right platform for lawyers, and the answer is a resounding yes! According to SproutSocial insights, 71% of Instagram users are under the age of 35, and 37% of the users earn more than $70,000 a year. Additionally, an estimated 71% of U.S. businesses are on Instagram. So while Instagram may seem like an unlikely tool for your law firm, it’s a great way to reach new clients and show them who you are. In today’s social-media-driven world, many prospective clients want to interact with companies before calling on their services. Clients want first-hand knowledge of what you’re like, how you work, and what services you have to offer. A Few Things You Should Know First, the time

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Lawyers and Law Firms on Instagram? You bet!

Bardorf Legal Marketing

The way you market yourself and your firm has changed drastically over the years. The days of all professionalism all the time are over. Clients today want to see a more personal side of attorneys. This can be easily accomplished by building a network of followers on Instagram. At the end of the day, you want to be where your potential clients are. Instagram is an often-overlooked platform, yet, over half of the top 20 law firms in the US use Instagram to promote their firm and connect with clients. Coming in behind YouTube and Facebook, Instagram is the third most popular social network among adults. Over 200 million Instagram users view at least one business profile daily, making this social media platform ideal for

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Is Social Media For Lawyers and Law Firms?

Bardorf Legal Marketing

As a marketing tool for law firms, social media hasn’t exactly been the go-to strategy among sole practitioners and small law firms. But times are changing. For most attorneys, if you are not taking advantage of social media to promote your services, attract prospective clients, and build valuable connections, you’re missing a huge opportunity. While not all trends will be relevant to promote your firm, there are some you should consider taking advantage of this year. Niche Social Media Platforms Up first is niche social media platforms. Utilizing niche groups will take the guesswork out of getting your firm in front of your potential customers as well as key influencers. Social media platforms such as Facebook, Twitter, LinkedIn, and Google My Business present an opportunity

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How Attorneys Should Use Google My Business

Bardorf Legal Marketing

Google My Business is a must-have in today’s virtual world. Even for attorneys who traditionally rely on referrals for business need to be visible and discoverable by clients and prospects online. If you don’t have a Google My Business profile, create one at www.google.com/business. Simply answer the prompt questions to get started. Once your profile is activated, you will see how clients engage with your listing by tracking profile views, number of phone calls, and request for directions to your office. As a free marketing tool, Google My Business allows you to manage your online presence easily. Not only can you provide current clients and prospective clients with essential business information such as your business hours, website, and location, as well as to share your

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Leveraging LinkedIn to Boost Your Legal Practice

Bardorf Legal Marketing

If you’re not a millennial, it can be dizzying trying to keep up with the latest social media platforms. From Snapchat to Tiktok, the options for mindless scrolling are endless! The good news is you don’t need to master every channel to market your law firm. For many law firms, LinkedIn is an untapped opportunity resource. If you know anything about LinkedIn, you know it is considered the “professional” social network. It’s no surprise that attorneys feel most at home using this social media platform. However, merely having a profile simply isn’t enough for attorneys to obtain the full benefit or potential of this platform. Read on for details about how to build your practice and boost your digital marketing efforts with LinkedIn’s target-rich environment.

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The Top 3 Digital Marketing Strategies Your Law Firm Needs To Master

Bardorf Legal Marketing

We live in a technology-driven world. This means over 90% of your potential clients will begin their search for an attorney online. If you’re not utilizing digital marketing, your law firm is being left behind. Digital marketing, not your forte? Don’t panic—this article will take you through the top three strategies your law firm needs to succeed in the digital world. An effective digital marketing strategy focuses on numerous factors, including quality-driven content, engaging social media campaigns, and an attractive website. Before we dive into each strategy, let’s review what is meant by digital marketing. What is Digital Marketing for Law Firms? Digital marketing is also known as online marketing and internet advertising. The shift in technology, enabling consumers to have the internet at their

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