Maximizing Your Marketing Strategy: The Power of Social Media for Attorneys

March 6, 2023

Social media has revolutionized the way we communicate and connect with each other, and attorneys are not an exception to this trend. With over 3.8 billion social media users worldwide, social media platforms offer a valuable opportunity for attorneys to reach out to potential clients and engage with their existing ones. Should attorneys use social media in their marketing strategy? Absolutely! Social media can be an effective and engaging marketing tool for attorneys to attract

Which Marketing Activities Could Your Firm Take In-house?

December 21, 2022

Knowing which tasks to delegate and when is the mark of a great professional. While some attorneys want to have a part in every aspect of running their firm, others understand that working with a trusted partner gets them to the finish line. As a legal professional, marketing isn’t likely one of your strengths. While outsourcing your marketing is often the best idea, it can also be costly. Here are three marketing tasks that small

How Attorneys Use LinkedIn As A Reliable Source For New Client Referrals

June 16, 2022

Successful marketing strategies take advantage of various social media platforms to connect with different audiences. Today we review how attorneys use LinkedIn to obtain quality clients as a reliable referral source. Understanding LinkedIn Each social media platform attracts users of varied demographics. However, LinkedIn is typically considered a platform for professionals. As such, you can optimize your page to match the tone of your professional colleagues. The goal for attorneys using LinkedIn to market themselves

The Three Pillars of a Balanced Law Firm Marketing Plan

August 31, 2021

With so many digital marketing strategies out there, it can be challenging to figure out which ones are right for your firm. A balanced marketing plan will incorporate multiple strategies and is necessary for today’s competitive market. Pillar I: Content Marketing When it comes to creating content, think authority and authenticity. Clients want to feel connected to a business before they buy into a service. This is especially true for legal services, where issues often

Promote Your Law Firm With Instagram

May 15, 2021

You may be wondering if Instagram is the right platform for lawyers, and the answer is a resounding yes! According to SproutSocial insights, 71% of Instagram users are under the age of 35, and 37% of the users earn more than $70,000 a year. Additionally, an estimated 71% of U.S. businesses are on Instagram. So while Instagram may seem like an unlikely tool for your law firm, it’s a great way to reach new clients

Lawyers and Law Firms on Instagram? You bet!

April 14, 2021

The way you market yourself and your firm has changed drastically over the years. The days of all professionalism all the time are over. Clients today want to see a more personal side of attorneys. This can be easily accomplished by building a network of followers on Instagram. At the end of the day, you want to be where your potential clients are. Instagram is an often-overlooked platform, yet, over half of the top 20

Is Social Media For Lawyers and Law Firms?

February 10, 2021

As a marketing tool for law firms, social media hasn’t exactly been the go-to strategy among sole practitioners and small law firms. But times are changing. For most attorneys, if you are not taking advantage of social media to promote your services, attract prospective clients, and build valuable connections, you’re missing a huge opportunity. While not all trends will be relevant to promote your firm, there are some you should consider taking advantage of this

How Attorneys Should Use Google My Business

November 2, 2020

Google My Business is a must-have in today’s virtual world. Even for attorneys who traditionally rely on referrals for business need to be visible and discoverable by clients and prospects online. If you don’t have a Google My Business profile, create one at www.google.com/business. Simply answer the prompt questions to get started. Once your profile is activated, you will see how clients engage with your listing by tracking profile views, number of phone calls, and

Leveraging LinkedIn to Boost Your Legal Practice

October 16, 2020

If you’re not a millennial, it can be dizzying trying to keep up with the latest social media platforms. From Snapchat to Tiktok, the options for mindless scrolling are endless! The good news is you don’t need to master every channel to market your law firm. For many law firms, LinkedIn is an untapped opportunity resource. If you know anything about LinkedIn, you know it is considered the “professional” social network. It’s no surprise that

The Top 3 Digital Marketing Strategies Your Law Firm Needs To Master

August 20, 2020

We live in a technology-driven world. This means over 90% of your potential clients will begin their search for an attorney online. If you’re not utilizing digital marketing, your law firm is being left behind. Digital marketing, not your forte? Don’t panic—this article will take you through the top three strategies your law firm needs to succeed in the digital world. An effective digital marketing strategy focuses on numerous factors, including quality-driven content, engaging social

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