Reviews are very important these days. Eighty-five percent of consumers say that they read online reviews for local businesses to determine whether these businesses are good or not. But with more people reading and posting reviews, you need to make sure you are protecting your good reputation. Part of reputation management is monitoring review sites and your search engine ranking. You want to make sure that when someone searches for “your name” that the positive reviews outweigh any negative ones. We encourage our clients to be proactive and obtain favorable reviews on selective review sites. But more and more we are hearing from clients who get inaccurate, misleading, or defamatory reviews and are unable to get them corrected or removed entirely from online properties, namely

Good reviews are a great way to connect with new clients and build your business. Avvo and LinkedIn are preferred places for attorneys to share reviews. But last spring, an online survey claimed that Yelp is the most popular and trusted website for legal reviews. I read the report shortly after it was published and didn’t give it much merit. However, it received recognition from industry influencers who re-published the findings on their blogs. Yelp starting pushing the positive claims to my clients who in turn asked me about the benefits of advertising their legal services on Yelp. Yelp is undoubtedly a well-liked site, with reviews on everything from hotels and restaurants to barbers and mechanics, and even some attorneys. But is Yelp really the

These days an individual’s or law firm’s reputation can be enhanced or tarnished by what appears in search engine results. This is because so many people rely on online reviews. Check out these recent statistics from at 2013 ReviewTracker article: 85 percent of consumers say that they read online reviews for local businesses to determine whether these businesses are good or not. (This is up from last year’s 76 percent.) 67 percent of consumers read six reviews or less before they feel that they can trust the local business. Meanwhile, only 22 percent read more than seven reviews. 73 percent say that high ratings and positive online reviews make them trust a local business more, while only 12 percent said that they take no notice

Client reviews are one of the most valuable factors for building your business. Asking a happy client to write a few words about the quality of your work and the help you provided shows prospects that you are a knowledgeable, credible and trustworthy attorney. Ratings and reviews are the digital equivalent of “word of mouth” referrals and are critical for raising your profile online and helping you stand out from the competition. In fact, 70 percent of consumers say reviews are important to them. The three best places for attorneys to ask for reviews are on Google, LinkedIn, and Avvo. These sites are committed to including only legitimate reviews, which in turn raises their value to you. On Google, for example, you must write a

By Ian Bardorf What do prospects find when they look for you online? They may find your firm’s website, your LinkedIn and Avvo profiles, blog posts or videos, your Facebook business page, and glowing reviews of your services. But what if your website is listed last or, even worse, not listed at all on the first page of results? Instead the top links lead to a client’s bad review, a disgruntled employee’s comments, or a competitor’s website. This situation is becoming all too common on the results pages of Google, Yahoo, Bing and other search engines. Attorneys who have spent years growing their businesses can find their work tarnished by lackluster search results or bad reviews. Many are turning to online reputation management to protect,