Quality Lead Generation For Law Firms: Pay per Lead Versus Pay per Click Leads

Bardorf Legal Marketing

As the legal industry continues to become more competitive, law firms have to refine their marketing strategy to stand out. You need a solid marketing plan to maintain a constant pool of clients and this includes online advertising. Your firm should understand two prominent advertising tactics: pay per lead (PPL) and pay per click (PPC) advertising. Implementing one or both of these advertising strategies can help your marketing and generate serious leads for your law firm. While both options effectively increase visibility and generate leads, your budget, skillset, and goals will dictate which method is best for you. What is a quality lead? No matter what marketing strategy you employ, the primary goal is to generate quality leads. A quality lead is someone who shows

Increase Your Law Firm’s Visibility With Pay-Per-Click Advertising

Bardorf Legal Marketing

As an attorney, competition is steep both on and off the web. Your only way to fight back is through a strong marketing strategy. Your digital marketing efforts will make all the difference when it comes to outshining your competitors. If you’re not utilizing pay-per-click (PPC) advertising to compliment your other marketing initiatives, you’re missing a big piece of the online marketing puzzle. Not so long ago, having just a website may have been enough to produce new business. Then the internet became more intelligent, and search engine optimization (SEO) changed everything. With the right SEO, your website competed for placement at the top of search engine results through organic searches. Unfortunately, this too is no longer enough. Great SEO can still help your digital

Lawyers Get Qualified Leads With Google’s Local Service Ads

Bardorf Legal Marketing

How would you like your law firm to rank above organic results, pay-per-click ads, and Google My Business listings? It’s possible with Google Local Services Ads (LSAs). Signing up for this new service for attorneys will certainly provide a marketing advantage, but of course it comes at a hefty cost. With LSAs, your sponsored picture ad appears at the very top of Google’s search page and prospective clients are directed to a Google landing page with your firm’s contact information, professional credentials, reviews, and other promotional facts about your legal services. One of the best features of LSAs is the Pay-Per-Lead pricing, which means you only pay for qualified leads. The prospective client must be from your predefined geographic region and practice area. The only

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Legal Marketing Blog

Tag: Pay Per Click

Quality Lead Generation For Law Firms: Pay per Lead Versus Pay per Click Leads

Increase Your Law Firm’s Visibility With Pay-Per-Click Advertising

Lawyers Get Qualified Leads With Google’s Local Service Ads

Bardorf Legal Marketing

Supreme Internet Marketing for Attorneys

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