As the legal industry continues to become more competitive, law firms have to refine their marketing strategy to stand out. You need a solid marketing plan to maintain a constant pool of clients and this includes online advertising. Your firm should understand two prominent advertising tactics: pay per lead (PPL) and pay per click (PPC) […]
How would you like your law firm to rank above organic results, pay-per-click ads, and Google My Business listings? It’s possible with Google Local Services Ads (LSAs). Signing up for this new service for attorneys will certainly provide a marketing advantage, but of course it comes at a hefty cost. With LSAs, your sponsored picture […]
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