There is no arguing that marketing is essential for reaching potential new clients. However, advertising as a lawyer means following the rules or suffering the consequences. From social media to law firm websites, connecting with clients digitally has become the norm for lawyers. No matter what platforms make up your digital marketing strategy, understanding—and following—the lawyer advertising rules and responsibilities is crucial to the success and reputation of your firm. If you work with a marketing firm, be sure they know your profession’s rules and policies on advertising and promoting your legal services. According to the American Bar Association (ABA) Rule 7.2 on Communications Concerning a Lawyer’s Services, lawyers can communicate their services through any platform, but there are stipulations regarding claims. Rule #1: Avoid