Local SEO For Lawyers

Bardorf Legal Marketing

Search engine optimization (SEO) significantly impacts how clients find your firm online. Local SEO goes one step further by narrowing down search results by location. After all, you don’t necessarily want to field inbound inquiries from folks in California when you’re licensed to practice in Massachusetts. You can use local SEO as a marketing strategy to boost traffic to your website. People use search engines like Google to find local products, services, or information. This is done by typing in a specific location—personal injury attorney in Tampa—or using the term ‘near me’—divorce lawyer near me. Query results are presented at the top of search engine pages for instance, Google’s Local Search Pack. The top results appear in a specific order according to algorithms developed by

How Client Reviews Will Positively Transform Your Law Practice

Bardorf Legal Marketing

Chances are you didn’t have a course in law school about asking for client reviews. However, in today’s world, reviews have become the standard we look to before making any decision. We want to know more about the product or service before committing valuable time and money. Reviews provide insight from a client’s perspective. Ratings signal whether or not your service is worth exploring. When combined, ratings and reviews make up a key component of your Local SEO strategy. What is Local SEO? Local SEO is a marketing tool for optimizing your firm’s digital presence for local searches. Simply put, it’s how clients in your geographic area find your firm. When a client uses Google to search for specific attributes, say a divorce attorney in

Top Three Local Search Ranking Factors For Your Law Firm

Bardorf Legal Marketing

Google provides nearby results in places like Maps and Search whenever someone searches for a business or service. Does your firm make the list? If you want to maximize how often users find your law firm in local search results, your Google My Business information must be accurate, complete, and engaging. Start by ensuring your listing provides a physical address and phone number, the correct category for your law firm, and relevant attributes. Next, you’ll need to verify your location. You can find instructions on how to verify your firm in this Google My Business Help article. Your firm will have the option to verify by mail, email, phone, or Search Console. After verifying your firm’s location, you’ll want to make sure your hours are

Not Just Marketing, But Local Marketing

Bardorf Legal Marketing

In today’s digital world attorneys looking to grow their business do not just need marketing, they need the right kind of marketing. The vast majority of attorneys obtain their clients from within a twenty-mile radius of their office. An effective local marketing program is essential for any attorney looking to grow their practice. Here is what every attorney needs know to start marketing locally. Make Your Site Mobile-friendly Your next client is looking for you right now. But can they find you? The first step to up your local marketing strategy is to ensure your website is mobile-friendly. Not only are over half of your potential clients looking at your site from a mobile device, according to HubSpot, but data shows 61% of mobile searchers

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Legal Marketing Blog

Tag: local marketing

Local SEO For Lawyers

How Client Reviews Will Positively Transform Your Law Practice

Top Three Local Search Ranking Factors For Your Law Firm

Not Just Marketing, But Local Marketing

Bardorf Legal Marketing

Supreme Internet Marketing for Attorneys

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