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Legal Marketing Blog

Tag: Law Practice to Business

You Didn’t Go to Law School to do Sales and Marketing

When you decided to follow the path to becoming a lawyer, what did you envision as your primary job duties? ‘Sales’ probably wasn’t on the list. However, like a salesperson, being a lawyer involves building relationships, commanding trust, and getting clients to say “yes”. How To Sell Your Legal Expertise Luckily for lawyers, effective sales is about asking questions, not performing a song and dance. Asking the right questions puts you in control of the conversation while showing what a caring lawyer you are. Asking pointed, strategic questions is the best way to influence prospective clients and referral sources. As you are well aware, clients may understand the symptoms of their legal situation but not the cause. Your attorney sales strategy (i.e., asking questions) is

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Rethinking The “Free Consultation”

Offering a “Free Consultation” is, without a doubt, a valuable sales tool. Unfortunately, this tactic also bears several downfalls, especially for sole practitioners and small law firms, where an attorney’s time and expertise is directly related to their income. While the goal of offering free consultations is to lure potential clients into your office, the problem with this tactic is that it doesn’t guarantee you will be hired. Another issue is that the client’s motives or someone’s perceived value of your time and knowledge prior to a consultation is unknown. This leads to legal professionals wasting valuable time with prospective clients who lack respect for attorney’s time and attorneys providing insight and often advice on cases without being compensated. As a solo practitioner, you do

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Today’s Seasoned Solo Practitioner: How to Market Your Experience, Reputation and Value

The business of law is at a turning point. A recent article in the ABA Journal reported, “The legal profession is undergoing a massive structural shift—one that will leave it dramatically transformed in the coming years.” The shift stems from a combination of events including new laws and changes in enforcement, the mobility of businesses and individuals, as well as new competition from non-legal firms such as accounting and real estate and the availability of legal documents online.  The average person today requires more legal representation than ever before and how they choose their legal representation has changed too. The attorneys who have the most to gain are probably those like you: a mid-career solo practitioner or a lawyer at a small firm. Why? Because

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