You Didn’t Go to Law School to do Sales and Marketing
When you decided to follow the path to becoming a lawyer, what did you envision as your primary job duties? ‘Sales’ probably wasn’t on the list. However, like a salesperson, being a lawyer involves building relationships, commanding trust, and getting clients to say “yes”. How To Sell Your Legal Expertise Luckily for lawyers, effective sales is about asking questions, not performing a song and dance. Asking the right questions puts you in control of the conversation while showing what a caring lawyer you are. Asking pointed, strategic questions is the best way to influence prospective clients and referral sources. As you are well aware, clients may understand the symptoms of their legal situation but not the cause. Your attorney sales strategy (i.e., asking questions) is
