Google’s Local Services Ads are a new way for lawyers and law firms to reach potential clients. LSAs are sponsored listings that appear at the very top of a search engine results page (SERP). The pay per lead model is different than Google Adword’s traditional pay per click model which charges for each click on […]
Google My Business is a must-have in today’s virtual world. Even for attorneys who traditionally conduct business from an office need to be discoverable by prospects online. If you don’t have a Google My Business profile, create one at www.google.com/business. Simply answer the prompt questions to get started. Once your profile is activated, you will […]
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