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Legal Marketing Blog

Tag: Google My Business

Powering Your Legal Practice

June 14, 2023

3 Critical Components For An Effective Online Marketing Strategy The digital landscape provides law firms and attorneys an opportunity to scale their practices through powerful online marketing strategies. Three critical components stand out: optimizing Google Business Profiles, harnessing client reviews, and consistently publishing relevant content. Each aspect plays a distinct role in enhancing visibility and reputation, but their collective synergy fosters a robust online presence that can attract and retain more clients. The Power of

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Local SEO For Lawyers

June 24, 2022

Search engine optimization (SEO) significantly impacts how clients find your firm online. Local SEO goes one step further by narrowing down search results by location. After all, you don’t necessarily want to field inbound inquiries from folks in California when you’re licensed to practice in Massachusetts. You can use local SEO as a marketing strategy to boost traffic to your website. People use search engines like Google to find local products, services, or information. This

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How Client Reviews Will Positively Transform Your Law Practice

February 18, 2022

Chances are you didn’t have a course in law school about asking for client reviews. However, in today’s world, reviews have become the standard we look to before making any decision. We want to know more about the product or service before committing valuable time and money. Reviews provide insight from a client’s perspective. Ratings signal whether or not your service is worth exploring. When combined, ratings and reviews make up a key component of

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Master Your Google Maps Listing To Get More Leads For Your Firm

January 18, 2022

Google is synonymous with change, so it should be no surprise that the Google My Business platform is undergoing another transformation. Not to worry, this popular local business management tool has been through many names over the years. What does this mean for your firm? Single business listings are now being encouraged to manage their presence directly on Google Maps. Google My Business will be rebranded as Google Business Profile to support larger businesses with

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Top Three Local Search Ranking Factors For Your Law Firm

October 2, 2021

Google provides nearby results in places like Maps and Search whenever someone searches for a business or service. Does your firm make the list? If you want to maximize how often users find your law firm in local search results, your Google My Business information must be accurate, complete, and engaging. Start by ensuring your listing provides a physical address and phone number, the correct category for your law firm, and relevant attributes. Next, you’ll

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Why Your Law Firm Needs to Make LSA Verified Reviews a Priority

June 2, 2021

Local Service Ads (LSA) offer a new way to reach potential clients by connecting your firm with people who search for the services you provide. There are many benefits to running LSA, such as pay-per-lead pricing and ranking above ads on search results. However, for your LSA to be seen by your target audience, you need reviews. Seven ranking factors affect the placement and visibility of your LSA. Both your review rating and number of

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Google’s Local Service Ads For Lawyers – What You Need To Know

January 29, 2021

Google’s Local Services Ads are a new way for lawyers and law firms to reach potential clients. LSAs are sponsored listings that appear at the very top of a search engine results page (SERP).  The pay per lead model is different than Google Adword’s traditional pay per click model which charges for each click on the ad. With LSAs, you only pay for qualified leads according to your defined practice category and geographic area. The

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How Attorneys Should Use Google My Business

November 2, 2020

Google My Business is a must-have in today’s virtual world. Even for attorneys who traditionally rely on referrals for business need to be visible and discoverable by clients and prospects online. If you don’t have a Google My Business profile, create one at www.google.com/business. Simply answer the prompt questions to get started. Once your profile is activated, you will see how clients engage with your listing by tracking profile views, number of phone calls, and

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