Google is synonymous with change, so it should be no surprise that the Google My Business platform is undergoing another transformation. Not to worry, this popular local business management tool has been through many names over the years. What does this mean for your firm? Single business listings are now being encouraged to manage their presence directly on Google Maps. Google My Business will be rebranded as Google Business Profile to support larger businesses with multiple locations. Like before, your Google Maps listing is an essential marketing tool for generating client leads. However, it’s not enough to list your firm. In order to be discovered by new clients and outshine your competition, your listing needs to rank high in the search results. There are several