Quality Lead Generation For Law Firms: Pay per Lead Versus Pay per Click Leads
As the legal industry continues to become more competitive, law firms have to refine their marketing strategy to stand out. You need a solid marketing plan to maintain a constant pool of clients and this includes online advertising. Your firm should understand two prominent advertising tactics: pay per lead (PPL) and pay per click (PPC) advertising. Implementing one or both of these advertising strategies can help your marketing and generate serious leads for your law firm. While both options effectively increase visibility and generate leads, your budget, skillset, and goals will dictate which method is best for you. What is a quality lead? No matter what marketing strategy you employ, the primary goal is to generate quality leads. A quality lead is someone who shows
