Artificial intelligence is reshaping how people search, evaluate, and choose lawyers online. Features like Google’s new AI Overview are transforming search results into curated “answer engines,” changing how prospective clients find and select legal representation. For law firms, the message is clear: visibility strategies that worked a year ago may not work today. Ignoring the change is not an option. In this update from the team at Bardorf Legal Marketing, we’ll help you understand this shift and outline what we’re doing (and recommending our clients do) to stay ahead. Understanding the shift in search behavior and visibility For years, Google held well over 90 % of the desktop search‐engine market in the U.S., but recent data shows it has dipped below that threshold for the first