Take Your Referral Network Mobile

September 24, 2013

Growing your practice through referrals is a must. In addition to providing knowledgeable legal advice and excellent service, asking your clients to share your name with their friends, family and colleagues is invaluable. Yet it is one aspect of marketing that many attorneys are uncomfortable with. Even though you have provided good service, you may wonder whether it was good enough, whether the client is truly satisfied, and whether asking for a referral makes you

Question: Is it true that the more someone clicks on my website, the higher my website will rank in Google?

September 24, 2013

No. Search engine marketing — on Google, Yahoo, or Bing — is one of the most effective tactics to generate leads, help you promote your expertise, reach prospects and stay connected with clients. Search rankings are notoriously unstable, and subject to a variety of factors such as the location of the person searching and whether they’ve logged in to Google and are using personalized results. But one thing they do not depend on is the

Client Spotlight – Simmons & Schiavo, LLP

July 25, 2013

This Massachusetts law firm specializes in elder law, estate planning, and real estate law, with clients ranging in age from young couples buying their first home to seniors preparing to pass on their estates. The one thing they have in common is that most of them have mobile devices. “We see the Google reports and a good number are searching for us on smartphones and tablets,” said Marco Schiavo, Esq. The firm began offering its

Five Things Attorneys Need To Know About Mobile Marketing

July 25, 2013

Marketing a product or service on a mobile phone is a new and growing practice. There have been several big turning points in marketing history, and we’re living through another one. Beginning with the first newspaper ads in the 1700s, the first radio ads in the ‘20s, the first TV ads in the ‘40s, and the first Internet ads in the 1990s we’re now seeing the first mobile phone ads, apps, and more. It’s the

Why Your Law Practice Needs a Mobile App

May 21, 2013

The mobile phone is the most widespread and most rapidly adopted technology of all time. In the past few years, usage has grown dramatically. There are now almost 6 billion active mobile phone subscriptions around the world – almost 84% of the people on Earth have a mobile phone! In 2011 more smartphones were sold than all types of personal computers added together including desktops, laptops, and tablets like the iPad. Mobile Apps for Attorneys

80% of Mobile Time is Spent on Apps

May 21, 2013

Mobile phones are a growing part of everyday life. We get directions, find local businesses, play games, and more. Here are the latest statistics on how Americans use our phones. Accessing maps and directions is the number one mobile activity, followed by social networking, finding local information and reading news (comScore). Mobile searches have quadrupled in the last year (Google). One in seven searches are now mobile and one in three mobile searches are local

Mobile Apps Keep Your Clients Connected

March 28, 2013

There are more than 6.5 billion mobile devices in use worldwide today, significantly more than the number of Internet users. Consumers are adopting new technology as fast as it becomes available and expect to be connected at all times in order to find the products and services they need. Today’s multi-tasking consumers depend on their trusty smartphones for so many important activities. And to stay in front of these phone-dependent clients, savvy attorneys who want

How can lawyers reach prospects who are using smartphones and iPads?

March 28, 2013

Here in the Northeast we’re “on the go” and tend to be early adopters, rushing out to buy the latest thing. We’re using all kinds of mobile phones and tablets more than ever. What’s interesting is that as the demand for mobile devices grows so does the need for local business information like your firm’s name, address, and phone number. According to a recent study, search for local business information on mobile phones continues to

Is Your Legal Directory Profile & Advertising Worth the Cost?

February 1, 2013

A directory listing is one of the most traditional ways to promote your services. It used to be that attorneys would be listed so that other attorneys could find them for referrals. Now that most directories have moved online, more and more consumers are using them to find the legal representation they need. Some of the biggest providers include FindLaw (a part of Westlaw) and Martindale-Hubbell. These are established companies that once produced only print

Is FindLaw or Martindale-Hubbell Worth The Cost?

February 1, 2013

If you don’t have a website or your website is simply a business card online without video, testimonials, articles, or Q&As, you may benefit from investing in these services for a year or two to jump start your marketing efforts. Then you should harvest your investment by transitioning your site to a more affordable option and invest the money you saved in even more marketing opportunities. The point is that you don’t have to pay

Google Authorship – Personalizing Your Online Image

November 27, 2012

Just a few months ago the search engine giant Google launched a new feature called Google Authorship. Google Authorship lets you link any content you publish on a specific domain (such as www.yourwebsite.com) to your Google+ profile. This means that every time someone searches for your name or someone with your expertise, anything you have written with your byline (by Jack Smith, for example) will show up on the Google results page with your name

Attorney Reviews Boost Business

November 27, 2012

Client reviews are one of the most valuable factors for building your business. Asking a happy client to write a few words about the quality of your work and the help you provided shows prospects that you are a knowledgeable, credible and trustworthy attorney. Ratings and reviews are the digital equivalent of “word of mouth” referrals and are critical for raising your profile online and helping you stand out from the competition. In fact, 70

Today’s Seasoned Solo Practitioner: How to Market Your Experience, Reputation and Value

October 4, 2012

The business of law is at a turning point. A recent article in the ABA Journal reported, “The legal profession is undergoing a massive structural shift—one that will leave it dramatically transformed in the coming years.” The shift stems from a combination of events including new laws and changes in enforcement, the mobility of businesses and individuals, as well as new competition from non-legal firms such as accounting and real estate and the availability of

Legal Search Marketing – The Rise of Local Search for Attorneys

June 19, 2012

The way consumers look for anything and everything has changed in the last ten years, including how we find an attorney. While we used to rely on the recommendation of a friend or relative, or start our search in the Yellow Pages, now we head to our computers. Search engines, social media, and smart phones have dramatically affected the way consumers find legal representation. According to a recent study, last year most people looking for

Get Found! Search Engine Optimization Demystified

June 8, 2012

Excellent article by John Kruger of Initiate Demand in this month’s GPSolo, the American Bar Association’s journal geared for General Practice solo practitioners and small law firms. The article is John’s take on SEO (search engine optimization) and how attorneys can leverage it. Read John’s article and learn! By John M. Kruger Search engine optimization (SEO) is the effort to modify a website or web page so that it will appear on the first page

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