Attorney and Law Firm Marketing

This Massachusetts law firm specializes in elder law, estate planning, and real estate law, with clients ranging in age from young couples buying their first home to seniors preparing to pass on their estates. The one thing they have in common is that most of them have mobile devices. “We see the Google reports and a good number are searching for us on smartphones and tablets,” said Marco Schiavo, Esq.

The firm began offering its clients the “AttorneyConnect” app earlier this summer. The app allows them to share their bios, firm information, legal articles and Q&As, and clients can use it to make referrals, request an appointment and get directions. “People love the layout. It’s easy to use. It does everything we wanted it to,” said Marco.

He noted that having an app gives the practice a competitive advantage, since some other firms don’t even have a website, never mind an app. “The app puts us miles ahead of everyone else. It shows that we’re on the forefront of technology. We’re a tech-savvy firm and people like that. It only makes sense to have an app,” said Marco.