Google’s Local Service Ads For Lawyers – What You Need To Know

January 29, 2021

Google’s Local Services Ads are a new way for lawyers and law firms to reach potential clients. LSAs are sponsored listings that appear at the very top of a search engine results page (SERP). The pay per lead model is different than Google Adword’s traditional pay per click model which charges for each click on the ad. With LSAs, you only pay for qualified leads according to your defined practice category and geographic area. The

Not Just Marketing, But Local Marketing

January 12, 2021

In today’s digital world attorneys looking to grow their business do not just need marketing, they need the right kind of marketing. The vast majority of attorneys obtain their clients from within a twenty-mile radius of their office. An effective local marketing program is essential for any attorney looking to grow their practice. Here is what every attorney needs know to start marketing locally. Make Your Site Mobile-friendly Your next client is looking for you

Boost Business With Client Reviews

January 7, 2021

Law practices are among the most competitive industries on the web. One way to ensure your practice stands out is through client reviews. Word of mouth has traditionally been a significant driving force for many attorneys. Customer reviews are viewed by readers much in the same way as a recommendation from a friend or family member. According to a BrightLocal survey, 87% of consumers read online reviews when researching a local business. Additionally, the average

Rethinking The “Free Consultation”

November 19, 2020

Offering a “Free Consultation” is, without a doubt, a valuable sales tool. Unfortunately, this tactic also bears several downfalls, especially for sole practitioners and small law firms, where an attorney’s time and expertise is directly related to their income. While the goal of offering free consultations is to lure potential clients into your office, the problem with this tactic is that it doesn’t guarantee you will be hired. Another issue is that the client’s motives

In Good Times and Bad – Effective Marketing Can Make A Difference

September 17, 2020

Is your schedule packed with new client meetings and consultations? Or perhaps your firm is facing a crisis and needs to free up some cash? In either scenario, there is one single mistake every law firm must avoid—terminating your marketing program. An effective digital marketing program is an ongoing process that adjusts to the ebb and flow of your business and the marketplace. It provides the ability to seamlessly pull back to reduce inbound activity

Are You Paying Too Much For FindLaw?

May 15, 2020

You’ve been with FindLaw for so many years that you’ve lost count. You dutifully pay them month after month, year over year. Your practice is busy, thankfully and quite frankly, you don’t have the time to pay as much attention to FindLaw as perhaps you should considering the thousands you spend with them every year. Calculating the ROI and researching your marketing options is a continuous outstanding issue that remains a nagging constant in the

What Is Your Law Firm’s Plan Regarding Coronavirus?

March 19, 2020

An attorney’s guide to serving clients, instilling confidence, and thriving in the midst of the current pandemic Life Goes On and Business Goes On-line As a lawyer working on your own or as part of a small firm, it is not only important to continue to work with clients through this period but it is critical to keep new business flowing. While any small business owner might be faced with these diverse challenges, a lawyer

How Attorneys Get Glowing Client Reviews on Google

January 14, 2020

As an attorney, you don’t have a lot of spare time. You are busy representing your clients, poring over the details of legal precedents, and looking for an edge in each of your cases. The last thing you have time for is marketing. And even if you choose to be proactive and implement some small, DIY marketing initiatives, it’s often very difficult to turn these efforts into effective results. Take Google reviews, for example. Consumers

Branding Your Law Firm: How Client Reviews Tell Your Story, Establish Trust and Improve SEO

November 13, 2019

Welcome to the trust economy, where potential customers rely more on online customer reviews than they do on personal referrals. At least, that’s what recent data indicates. According to BrightLocal’s Local Consumer Survey, “Ninety-one percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations.” Across all surveyed age groups, eighty-six percent of potential customers read local online reviews prior to making a purchase decision. Are you regularly getting positive online reviews

The Transformation of Law Practice – From Personal Referrals to Online Reviews

July 3, 2019

There was a time when people had “their lawyer”. The reliable, trusted, go-to person who would handle all legal matters that life presented. Things are quite different today as most folks no longer rely on just one lawyer to handle all the legal issues that arise in life, whether it be negotiation of a prenuptial agreement, purchase of a home, reviewing a business contract, filing for bankruptcy, mediating a divorce, or drafting a will. There

Has Your FindLaw Marketing Gone Stale?

May 27, 2019

When was the last time you had an earnest marketing meeting with your FindLaw representative? One where you had a meaningful discussion about promoting your law practice that didn’t include paying FindLaw an additional $500. a month to implement – because that is considered a sales call, not a marketing meeting. Let’s face it, your FindLaw rep is a sales person, not a marketing strategist. If your FindLaw marketing has gone stale and you’re not

Why Attorneys Should Have A Live Chat Receptionist On Their Website

March 6, 2019

One of the primary ways people research and select attorneys nowadays is through the Internet. The attorney’s “front door” is no longer the physical door to his law office, but rather the home page to his website. And as in other business interactions, the first impression made upon the customer is of vital importance. That being the case, it only makes sense that the marketing-savvy attorney needs an online “receptionist” to welcome any and all

How Attorneys May Unknowingly Put Their Reputation and Website Visitors at Risk

October 3, 2018

So you succeeded in creating and launching your law firm website —it’s polished, professional, and providing your firm with that online presence we all understand these days is of such importance…and is growing more and more crucial. What many attorneys don’t understand, however, can be truly detrimental to their website and in the long run detrimental to their legal practice–not just financially but also to the attorney’s professional reputation. Think of the website you so

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