Monitoring your reputation online can be time-consuming. You want to make sure you’re visiting review sites and searching for your name every day. There are several tools that can make this a lot easier. One of the simplest is Google Alerts. This free service from Google allows you to type in any search term, such as your name or the name of your firm. Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries.

You can enter as many terms as you like. It’s a great way to see where your name is being mentioned and see any reviews as soon as they’re posted. You can also use Google Alerts to keep track of a developing news story, a competitor, an event or anything you want to stay up-to-date on. Check out Google Alerts here: http://www.google.com/alerts.