The days of simply spending more money to buy a top placement in Google’s sponsored ads section (not the natural listings) is long gone. Yet, there still remains a misconception among many that if you simply increase the amount you’re willing to spend on a keyword, you can buy top placement. Not true. Google changed its criteria for serving ads several years ago as it became abundantly clear to Google that they could make more

Well, you’ve got to love the enthusiasm surrounding this question. I’ll assume your asking about getting great rankings in the organic search listings as opposed to the Sponsored Listings or the local business listings which comes at the top of the search engine page when someone search with a geographic reference, like “Boston, MA divorce lawyer“. This is referred to as SEO – Search Engine Optimization. Although there are many components to a well optimized

Isn’t “optimizing” a website just the task of adding lots of targeted keywords? Although adding appropriate keywords to any web page is a critical step in properly optimizing a site, it is just one task from various interdependent actions and processes required to effectively optimize any site. Perhaps the most important factor regarding the “process” of adding appropriate keywords to your website is specifically ‘how its done’. The most severe ramification for improperly optimizing your