Website content is anything visitors can see on your site. It’s the “meat” in the website sandwich. Although there are many different types of content you can use to connect with website visitors and your clients, here’s a list of common formats that you may want to consider adding to your site as part of an integrated marketing strategy: case summaries whitepapers podcasts webinars blogs newsletters research tutorials video surveys and questionnaires success stories industry news FAQs how-to articles did-you-knows

Most attorneys are fantastic natural networkers, connecting with current clients and prospects through colleagues, peers in other professions, trade and bar associations, and networking events. They know it’s a necessary part of generating leads and growing their practice. Only a few attorneys have chosen to use this ability to attract and retain clients via the Internet. These early adopters are using Facebook, Twitter, Google Places, Avvo, Justia and other social media to gain a competitive advantage online. And they are reaping the benefits. Taking advantage of social media to build a network can help you improve online visibility, outrank your competition, get the most out of your digital assets, retain loyal customers, and generate leads efficiently and cost-effectively. By completing a profile on mainstream and

Our email inboxes fill up quickly these days, often with unwanted junk mail, solicitations, ads and special offers. Although most email providers are working diligently to filter out this spam, some get through and it’s not always easy to identify a legitimate inquiry. Attorneys are especially prone to receiving this type of email. Many of these spam emails are intended to get you to give them your email address (by replying) so they can spam you with other solicitations or for more elaborate schemes. For example, one scheme involves sending you a fake check for an agreed upon amount. The check arrives $1,000 too much and they request you wire or send a check for the overpayment. Here are some strong signals, usually in combination,

We all grew up with the familiar yellow book. Now there are many variations on the original and it’s still on the shelf in my house. But when was the last time you opened it up to look for something – a vendor, restaurant, or service? If you’re like most people, you haven’t done that in a while, and I suspect most of your clients haven’t either. With more than one billion searches a day, most questions are answered with a quick trip to Google. Even more importantly, one study says almost 70% of people search online before making a purchase. Because of this shift, companies that manage Yellow Pages are trying to maintain revenues while pitching advertisers to appear on increasingly popular online sites.