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Author: Bardorf Legal Marketing

Is Social Media For Lawyers and Law Firms?

As a marketing tool for law firms, social media hasn’t exactly been the go-to strategy among sole practitioners and small law firms. But times are changing. For most attorneys, if you are not taking advantage of social media to promote your services, attract prospective clients, and build valuable connections, you’re missing a huge opportunity. While not all trends will be relevant to promote your firm, there are some you should consider taking advantage of this

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Not Just Marketing, But Local Marketing

In today’s digital world attorneys looking to grow their business do not just need marketing, they need the right kind of marketing. The vast majority of attorneys obtain their clients from within a twenty-mile radius of their office. An effective local marketing program is essential for any attorney looking to grow their practice. Here is what every attorney needs know to start marketing locally. Make Your Site Mobile-friendly Your next client is looking for you

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Boost Business With Client Reviews

Law practices are among the most competitive industries on the web. One way to ensure your practice stands out is through client reviews. Word of mouth has traditionally been a significant driving force for many attorneys. Customer reviews are viewed by readers much in the same way as a recommendation from a friend or family member. According to a BrightLocal survey, 87% of consumers read online reviews when researching a local business. Additionally, the average

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Four Steps To Using Integrated Digital Marketing To Enhance Your Solo Practice

Many small practices find themselves in a precarious position when it comes to growing their business. After all, as a solo attorney, you don’t have access to unlimited resources. Large firms have deep pockets and extensive staff to fall back on. With the right tools, you can respond to your business challenges and enhance your practice all on your own! If you’re looking for a straightforward, cost-effective strategy that will connect you with clients, you

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Rethinking The “Free Consultation”

Offering a “Free Consultation” is, without a doubt, a valuable sales tool. Unfortunately, this tactic also bears several downfalls, especially for sole practitioners and small law firms, where an attorney’s time and expertise is directly related to their income. While the goal of offering free consultations is to lure potential clients into your office, the problem with this tactic is that it doesn’t guarantee you will be hired. Another issue is that the client’s motives

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How Attorneys Should Use Google My Business

Google My Business is a must-have in today’s virtual world. Even for attorneys who traditionally rely on referrals for business need to be visible and discoverable by clients and prospects online. If you don’t have a Google My Business profile, create one at www.google.com/business. Simply answer the prompt questions to get started. Once your profile is activated, you will see how clients engage with your listing by tracking profile views, number of phone calls, and

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Leveraging LinkedIn to Boost Your Legal Practice

If you’re not a millennial, it can be dizzying trying to keep up with the latest social media platforms. From Snapchat to Tiktok, the options for mindless scrolling are endless! The good news is you don’t need to master every channel to market your law firm. For many law firms, LinkedIn is an untapped opportunity resource. If you know anything about LinkedIn, you know it is considered the “professional” social network. It’s no surprise that

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In Good Times and Bad – Effective Marketing Can Make A Difference

Is your schedule packed with new client meetings and consultations? Or perhaps your firm is facing a crisis and needs to free up some cash? In either scenario, there is one single mistake every law firm must avoid—terminating your marketing program. An effective digital marketing program is an ongoing process that adjusts to the ebb and flow of your business and the marketplace. It provides the ability to seamlessly pull back to reduce inbound activity

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The Top 3 Digital Marketing Strategies Your Law Firm Needs To Master

We live in a technology-driven world. This means over 90% of your potential clients will begin their search for an attorney online. If you’re not utilizing digital marketing, your law firm is being left behind. Digital marketing, not your forte? Don’t panic—this article will take you through the top three strategies your law firm needs to succeed in the digital world. An effective digital marketing strategy focuses on numerous factors, including quality-driven content, engaging social

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What Is Your Law Firm’s Plan Regarding Coronavirus?

An attorney’s guide to serving clients, instilling confidence, and thriving in the midst of the current pandemic Life Goes On and Business Goes On-line As a lawyer working on your own or as part of a small firm, it is not only important to continue to work with clients through this period but it is critical to keep new business flowing. While any small business owner might be faced with these diverse challenges, a lawyer

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Has Your FindLaw Marketing Gone Stale?

When was the last time you had an earnest marketing meeting with your FindLaw representative? One where you had a meaningful discussion about promoting your law practice that didn’t include paying FindLaw an additional $500. a month to implement – because that is considered a sales call, not a marketing meeting. Let’s face it, your FindLaw rep is a sales person, not a marketing strategist. If your FindLaw marketing has gone stale and you’re not

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