Now more than ever before, clients are finding their attorney online. This means your firm’s digital presence is crucial. There are three specific commonalities among the top-performing attorney websites today.

#1 Clear Brand Message

Nail down your brand messaging before creating content for your site. While the goal may be to inform visitors, you also want to appear approachable. Creating a clear brand message can be accomplished with the following tips:

– Keep messaging concise and easy to understand. Leave the legal jargon for your briefs. Potential clients don’t have a legal background. Therefore your messaging needs to be simple.

– The average visitor to your site is looking to solve a problem. Make sure the design elements of your site don’t distract from your brand messaging. Stick with a simple, professional design.

– Highlight client reviews prominently on your site. Social proof is a crucial element when clients are deciding on a product or service. Positive reviews from your clients will give potential clients confidence in your ability to represent them.

– Include robust, up-to-date attorney bios with a creative “About the Firm” page to help visitors get to know you.

#2 User Experience

How users interact with your site is crucial. Top-performing sites make the user experience a priority. This requires having an intuitive website that is easy to navigate.

Here are some tips for ensuring your firm’s site is user friendly:

– Your site navigation is not the place to be creative. Leave that for the content. Conventional, simple navigation will go a long way in guiding your visitors.

– Provide clear messaging to ensure your visitors know who you are. Don’t leave them guessing! Prominently display your firm’s practice area and clearly outline your services.

– Simplify how potential clients can contact you. Use strong calls to action, simple contact forms, and click-to-call phone numbers.

– Use unique content to answer client questions preemptively. Educating potential clients will help build trust in your abilities to represent their case.

#3 Mobile-Friendly

More and more internet users are accessing your site from their mobile devices. Having a killer site won’t matter if it’s not adapted for easy smartphone navigation. To ensure your site is mobile-friendly, note the following tips:

– Speed is king. If your site doesn’t load quickly, visitors will move on to the next attorney. If elements on your site are slowing load time, reconsider their use.

– A mobile-friendly site is designed with responsive elements. Make sure all aspects of your site perform well on devices of any size. Incorporate click-to-connect features so clients can quickly get in touch by phone, instant message, or email.

– Make sure your website has a valid security certificate that is up-to-date and universally applied throughout your website.

Following these three tips will ensure your law firm website performs its best so potential clients can easily find you.