If your website isn’t optimized for mobile users, you’re at risk of losing potential clients!

The everyday web-user is now accessing the internet from a mobile device more frequently than a desktop computer. This means that the majority of Google searches are now performed from cell phones. Have you viewed your site via a mobile device? How does it perform?

With Smartphone internet use growing, your law practice website needs to be optimized for mobile users. But, what is mobile optimization, and how can your firm implement this strategy?

Simply put, mobile optimization ensures that your website works the way it’s supposed to on mobile devices. Even if you’ve done all the hard work to rank at the top of Google search results, if your site doesn’t load correctly, the user will move down the line to the next option—your competitor.

Today’s internet users have developed a higher standard for their viewing experience. Issues like slow load time, menu bar malfunctions, and content that can’t be viewed will cause frustration and ultimately result in lost business.

Your website needs to be formatted for content to fit a small screen, be easy to navigate, and load quickly. Your site should provide cell phone users with an option to contact your firm with a single click. Additionally, your content needs to be concise to ensure a speedy experience for users.

You can take the following steps to ensure your webpage is user-friendly, allows seamless navigation, and provides users with a positive experience.

Step 1

Analyze your website’s load time with Google’s PageSpeed Insights. The tool will quickly analyze the content of your website and generate a performance score. PageSpeed Insights will also provide you with actionable steps to help your page load faster.

Step 2

Consider converting your blog to Google AMP (Accelerated Mobile Pages). Google AMP improves web page speed across all devices and platforms with optimized components for the best performance.

Step 3

Optimize your keywords for voice search. Services like Siri and Cortana allow users to search on the go using voice dictation. Most people don’t type the way they speak. Utilizing users’ natural speech patterns can increase your chances of appearing on mobile searches.

If your firm is considering updating your digital marketing strategy, optimizing your site’s mobile accessibility can play a significant role in driving new clients to your office.

Your clients want to know you’re the best at what you do, and they will judge your overall credentials and abilities based partially upon how up-to-date you are with technology. If your website isn’t up to mobile users’ high standards, they will quickly move on to the next practice on their search engine list.

It’s no longer enough to rank high in search results. Your website also needs to provide a positive user experience to portray to clients you are the best option. While content remains king when it comes to your online marketing strategy, visitors’ ability to view your content quickly and easily from their mobile devices will ultimately seal the deal.

Mobile optimization allows your potential clients to find your firm and choose you for their legal needs.