Internet marketing for attorneys is a well-established practice. As more of us spend more time online, using Google to find any kind of professional service has become second nature.
Which means it’s more important than ever to have a great website that’s easy to find and promotes your firm well. If you’re like most attorneys, you turned to a professional agency to create and manage your site instead of doing it yourself. Some of you choose FindLaw, one of the biggest, for its reputation and resources.
But Internet marketing is more than just a listing in an online directory and a website, and over time, many clients of big companies like FindLaw become dissatisfied, not only by the level of service but more importantly, the results they get and the premium price they pay month over month, year over year.
If you don’t have a website already, FindLaw might be a good option to help you get started. But working with FindLaw is a case of diminishing returns. While it may be worth a premium rate the first year to get a well designed website introduced to the search engines, it’s definitely not worth this much in the third year, never mind year four … or ten.
Plus, upon entering an agreement with FindLaw, most attorneys aren’t sure who owns their website, the domain, the design, and the content upon termination. They are surprised to learn, when they dig into the terms and conditions, how much leverage FindLaw maintains. [Read more…]