Google Authorship – Personalizing Your Online Image

Just a few months ago the search engine giant Google launched a new feature called Google Authorship. Google Authorship lets you link any content you publish on a specific domain (such as www.yourwebsite.com) to your Google+ profile.

This means that every time someone searches for your name or someone with your expertise, anything you have written with your byline (by Jack Smith, for example) will show up on the Google results page with your name and your photo. It will also include a link to a page with any other articles, blog posts, or even Q&As with your name on them!

For example, Googling the phrase “Greater Boston litigation attorneys” produces:

Appearing on the results page with a photo and byline adds credibility, which builds up your reputation as an authoritative source on the topics you cover. Plus, search results with profile images attract a higher click through rate than those that do not have an image. Remember, three out of four people seeking an attorney search online and almost 70% of all searchers use Google. [Read more…]

Attorney Reviews Boost Business

Client reviews are one of the most valuable factors for building your business. Asking a happy client to write a few words about the quality of your work and the help you provided shows prospects that you are a knowledgeable, credible and trustworthy attorney. Ratings and reviews are the digital equivalent of “word of mouth” referrals and are critical for raising your profile online and helping you stand out from the competition. In fact, 70 percent of consumers say reviews are important to them.

The three best places for attorneys to ask for reviews are on Google, LinkedIn, and Avvo. These sites are committed to including only legitimate reviews, which in turn raises their value to you. On Google, for example, you must write a review from an active established Google account. Someone can’t create an account simply for the purpose of writing a review. These reviews are listed initially, but don’t stay up for long once Google checks the account’s history.

A good review is a valuable gift that just keeps giving. Each time a client writes a review you can republish it on your website and add links to it from your Facebook and Twitter accounts. Legitimately earned client reviews are vital for your firm to gain visibility on search engines and directories. Don’t miss out on this great business booster. Ask your clients to write a favorable review for you.