By Ian M. Bardorf
LinkedIn (www.linkedin.com) was launched in 2003 and is now the leading professional network on the Internet. LinkedIn is reportedly growing by roughly one million new members every week — more than one member each second.
Unlike other social networks like Facebook or MySpace, LinkedIn members are professionals, primarily in the service, finance, and high tech sectors. Executives from all Fortune 500 companies are members and one million companies have LinkedIn Company Pages. There were nearly two billion people searches on LinkedIn in 2010.
Most importantly for attorneys, LinkedIn represents a valuable opportunity to market your firm to an affluent and influential membership. Here are ten things that you can do today to start taking advantage of LinkedIn.