Moving from Universal Analytics to Google Analytics 4 For Lawyers and Law Firms

November 23, 2022

Google is updating Google Analytics from Universal Analytics (also known as GA3 or UA) to a new, upgraded version, Google Analytics 4 (GA4). As you may already know, Google Analytics is the measurement platform that collects important website activity and data. The current Universal Analytics version will stop collecting data on July 1st, 2023, so many lawyers and law firms are preparing to make the switch to GA4 now. Here are just a few of

Lead Magnet Marketing for Lawyers

April 1, 2022

Every successful marketing strategy begins with capturing leads. Turning leads into clients is the ultimate goal. So how do you capture leads? Lead Magnets Social media posts are not enough to catch the attention of today’s fast-scrolling readers. Lead magnets offer law firms a strategy for capturing the contact information of those interested in learning more about their services. Lead magnets are also referred to as “opt-in” or “freebie” marketing strategies. Think of a lead

Start Planning 2022 With The Ultimate Marketing Plan For Lawyers

November 17, 2021

With the new year fast approaching, the only way to outperform your rivals in 2022 is with an effective marketing strategy. Get a leg up on your competitors and position your firm for success next year by planning now. Follow the strategies below to create your ultimate 2022 marketing plan. Establish Realistic Marketing Goals What is your primary marketing goal for next year? Have you considered how you will achieve this goal? Creating goals is

Rethinking The “Free Consultation”

November 19, 2020

Offering a “Free Consultation” is, without a doubt, a valuable sales tool. Unfortunately, this tactic also bears several downfalls, especially for sole practitioners and small law firms, where an attorney’s time and expertise is directly related to their income. While the goal of offering free consultations is to lure potential clients into your office, the problem with this tactic is that it doesn’t guarantee you will be hired. Another issue is that the client’s motives

In Good Times and Bad – Effective Marketing Can Make A Difference

September 17, 2020

Is your schedule packed with new client meetings and consultations? Or perhaps your firm is facing a crisis and needs to free up some cash? In either scenario, there is one single mistake every law firm must avoid—terminating your marketing program. An effective digital marketing program is an ongoing process that adjusts to the ebb and flow of your business and the marketplace. It provides the ability to seamlessly pull back to reduce inbound activity

Is Your Website Secure? What Attorneys Need To Know About Upgrading to SSL.

November 21, 2017

Trust plays a critical role in lawyer/client relationships and a lawyer’s ability to acquire and retain clients. The same holds true in the online world as well. Visitors to your website need to trust that your site is safe and secure to browse. Additionally, search engines like Google place greater value on websites that make the extra effort to ensure their visitors are viewing a safe site. In today’s age of Internet hackers, spammers, spoofing,

6 Things Every Attorney Should Know To Rank Well On Google

November 25, 2015

Have you ever “Googled” yourself? What did you see? If you searched specifically for your name, your website is probably listed right at the top of the results page. But if you typed in a more general term related to your practice, you may find your website on the second page or even lower. That’s because Google – the search engine giant – rank results according to a complex algorithm. This mathematical formula takes into

How can I be sure I’m making the most of my marketing budget?

June 11, 2015

If you would like to get more out of your marketing budget, you may want to consider hiring a firm to help. Here are some questions attorneys and law firms should be asking themselves and thier potential marketing partner. Questions to ask yourself: Can you meet with a local account representative who can make immediate changes to your marketing campaign? Is it a long-term relationship or is it always a new rep? Are you getting

Google Penalizes Non-mobile Responsive Websites

March 30, 2015

On April 21, 2015 having a mobile-friendly website will become more important than ever. That’s the date Google has picked to start penalizing non-mobile responsive sites. Google is going to start lowering the rankings of any site that isn’t mobile ready. Google wants to give searchers the best results possible, and sending someone to a site that’s difficult or impossible to read via mobile is not a good experience. Mobile-responsive sites are those that “respond”

I know I need to add content to my site but I don’t have a lot of time. How can I get started?

June 11, 2014

One great way to add useful content to your site is by collecting and sharing information that you come across during the course of your regular day. This is known as “content curation.” When you curate content from around the web, you choose the most relevant and interesting items that are related to your practice and the interests of your clients and prospects. These can be news stories, recent decisions, current events, or articles on

You’ve Earned Your 1st Page Google Rank, Now Keep It!

April 18, 2014

Google, the big kahuna of search engines, has a challenge for everyone with a website. It updates its search algorithm 500 to 600 times a year, almost twice a day, every day. [http://moz.com/google-algorithm-change] Most of these changes are minor, but some are major updates that significantly affect how your website ranks and the visibility it has earned compared to all the other sites online. For anyone marketing their business online, this is big news. It

Online Lead Generation: Seven Tactics To Grow Your Law Practice

December 3, 2013

The Internet has transformed the way we live our lives. The average person consults the Internet to find everything from recipes to yesterday’s game highlights and, of course, legal services. The typical consumer will search Google first, then proceed to the firm’s website or a review site. He or she may watch a YouTube video, “like” the firm on Facebook, or follow it on Twitter. The challenge for today’s attorneys is to understand how these

Is Your Legal Directory Profile & Advertising Worth the Cost?

February 1, 2013

A directory listing is one of the most traditional ways to promote your services. It used to be that attorneys would be listed so that other attorneys could find them for referrals. Now that most directories have moved online, more and more consumers are using them to find the legal representation they need. Some of the biggest providers include FindLaw (a part of Westlaw) and Martindale-Hubbell. These are established companies that once produced only print

Legal Search Marketing – The Rise of Local Search for Attorneys

June 19, 2012

The way consumers look for anything and everything has changed in the last ten years, including how we find an attorney. While we used to rely on the recommendation of a friend or relative, or start our search in the Yellow Pages, now we head to our computers. Search engines, social media, and smart phones have dramatically affected the way consumers find legal representation. According to a recent study, last year most people looking for

Get Found! Search Engine Optimization Demystified

June 8, 2012

Excellent article by John Kruger of Initiate Demand in this month’s GPSolo, the American Bar Association’s journal geared for General Practice solo practitioners and small law firms. The article is John’s take on SEO (search engine optimization) and how attorneys can leverage it. Read John’s article and learn! By John M. Kruger Search engine optimization (SEO) is the effort to modify a website or web page so that it will appear on the first page

Legal Search Marketing – Six Steps for Successful Local Marketing

December 15, 2011

Clients come from all walks of life, they go online at all hours of the day, they point, they click, they research and buy online. In fact, 97% of consumers research online before they make a purchase. This means prospects may be looking for your particular area of expertise right now. Yet you could be one of many attorneys who lose revenue each year by neglecting to maximize your firm’s online visibility in your area.

Legal Search Marketing – 6 SEO Tactics to Avoid

July 25, 2011

By Ian M. Bardorf Search Engine Marketing is one of the most effective tactics to generate leads, help you promote your expertise, reach prospects and stay connected with clients. A good ranking on Google’s results pages is a measurable gateway for new business. Enhancing your website so that it’s listed at or near the top of Google, Yahoo or any other search engine is called Search Engine Optimization (SEO). But along with the growing focus

Legal Search Marketing – Four Common SEO Myths

February 10, 2011

By Ian M. Bardorf Do you Google? More and more people do. In fact, search engine use around the world is growing. Last year there were more than 131 billion searches worldwide, representing a 46-percent increase over the previous year according to comScore, a leading digital marketing intelligence provider. This number represents more than 4 billion searches per day, 175 million per hour, and 2.9 million per minute! Search engine marketing allows you to reach

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