Powering Your Legal Practice

June 14, 2023

3 Critical Components For An Effective Online Marketing Strategy The digital landscape provides law firms and attorneys an opportunity to scale their practices through powerful online marketing strategies. Three critical components stand out: optimizing Google Business Profiles, harnessing client reviews, and consistently publishing relevant content. Each aspect plays a distinct role in enhancing visibility and reputation, but their collective synergy fosters a robust online presence that can attract and retain more clients. The Power of

Maximizing Your Marketing Strategy: The Power of Social Media for Attorneys

March 6, 2023

Social media has revolutionized the way we communicate and connect with each other, and attorneys are not an exception to this trend. With over 3.8 billion social media users worldwide, social media platforms offer a valuable opportunity for attorneys to reach out to potential clients and engage with their existing ones. Should attorneys use social media in their marketing strategy? Absolutely! Social media can be an effective and engaging marketing tool for attorneys to attract

Practice Area Pages vs. Blog Posts: Do You Need Both?

December 16, 2022

Your marketing strategy should aim to engage potential clients and direct leads to your website. The best method for accomplishing this is content. The more relevant and quality content you have, the more opportunities your legal website has to attract new business. Maximize your marketing efforts with multiple types of content, such as blog posts and practice area pages. Blog Posts vs. Practice Area Pages Every type of content has a unique purpose and use.

How Attorneys Use LinkedIn As A Reliable Source For New Client Referrals

June 16, 2022

Successful marketing strategies take advantage of various social media platforms to connect with different audiences. Today we review how attorneys use LinkedIn to obtain quality clients as a reliable referral source. Understanding LinkedIn Each social media platform attracts users of varied demographics. However, LinkedIn is typically considered a platform for professionals. As such, you can optimize your page to match the tone of your professional colleagues. The goal for attorneys using LinkedIn to market themselves

Master Your Google Maps Listing To Get More Leads For Your Firm

January 18, 2022

Google is synonymous with change, so it should be no surprise that the Google My Business platform is undergoing another transformation. Not to worry, this popular local business management tool has been through many names over the years. What does this mean for your firm? Single business listings are now being encouraged to manage their presence directly on Google Maps. Google My Business will be rebranded as Google Business Profile to support larger businesses with

Video Marketing For Attorneys and Law Firms

May 24, 2021

If you are a sole practitioner or small law firm looking to generate more leads and convert more paying clients, you need to seriously consider adding video to your marketing strategy. Video marketing has become an effective and influential marketing tactic and is a key component to any successful digital marketing program. There are a number of different types of videos that can be useful for marketing your law firm. It’s essential to utilize various

Promote Your Law Firm With Instagram

May 15, 2021

You may be wondering if Instagram is the right platform for lawyers, and the answer is a resounding yes! According to SproutSocial insights, 71% of Instagram users are under the age of 35, and 37% of the users earn more than $70,000 a year. Additionally, an estimated 71% of U.S. businesses are on Instagram. So while Instagram may seem like an unlikely tool for your law firm, it’s a great way to reach new clients

How To Optimize Your Law Firm Marketing For Mobile Users

May 2, 2021

Did you know that just over half of all web traffic comes from mobile phones? If your site isn’t optimized for mobile users, 50% of your potential clients won’t even consider your services. Let’s fix that! What is mobile optimization? Mobile optimization is the process of altering your website content for easy viewing on mobile devices. For example, making sure your content adjusts to fit on smaller screens. Changes you make for mobile viewing won’t

Lawyers and Law Firms on Instagram? You bet!

April 14, 2021

The way you market yourself and your firm has changed drastically over the years. The days of all professionalism all the time are over. Clients today want to see a more personal side of attorneys. This can be easily accomplished by building a network of followers on Instagram. At the end of the day, you want to be where your potential clients are. Instagram is an often-overlooked platform, yet, over half of the top 20

Is Social Media For Lawyers and Law Firms?

February 10, 2021

As a marketing tool for law firms, social media hasn’t exactly been the go-to strategy among sole practitioners and small law firms. But times are changing. For most attorneys, if you are not taking advantage of social media to promote your services, attract prospective clients, and build valuable connections, you’re missing a huge opportunity. While not all trends will be relevant to promote your firm, there are some you should consider taking advantage of this

Four Steps To Using Integrated Digital Marketing To Enhance Your Solo Practice

December 9, 2020

Many small practices find themselves in a precarious position when it comes to growing their business. After all, as a solo attorney, you don’t have access to unlimited resources. Large firms have deep pockets and extensive staff to fall back on. With the right tools, you can respond to your business challenges and enhance your practice all on your own! If you’re looking for a straightforward, cost-effective strategy that will connect you with clients, you

How Attorneys Should Use Google My Business

November 2, 2020

Google My Business is a must-have in today’s virtual world. Even for attorneys who traditionally rely on referrals for business need to be visible and discoverable by clients and prospects online. If you don’t have a Google My Business profile, create one at www.google.com/business. Simply answer the prompt questions to get started. Once your profile is activated, you will see how clients engage with your listing by tracking profile views, number of phone calls, and

The Top 3 Digital Marketing Strategies Your Law Firm Needs To Master

August 20, 2020

We live in a technology-driven world. This means over 90% of your potential clients will begin their search for an attorney online. If you’re not utilizing digital marketing, your law firm is being left behind. Digital marketing, not your forte? Don’t panic—this article will take you through the top three strategies your law firm needs to succeed in the digital world. An effective digital marketing strategy focuses on numerous factors, including quality-driven content, engaging social

The Attorney’s Covid-19 Communication Plan

March 15, 2020

People respond differently to the news about the Coronavirus. Some folks shut down and isolate while others carry on and continue life without interruption. Most folks exist somewhere in between, taking precautionary and reasonable measures to keep themselves and their family safe. With that said, it’s important to acknowledge that your profession as an attorney carries a bit more responsibility at a time like this. Life will go on during this virus and so will

4 Tips to Create Compelling Content for Attorney Websites

July 3, 2019

Creating compelling content is important. Well crafted content has the ability to generate interest and bring in potential clients, as well as establish and maintain trust with your existing client base. But’s it’s not as simple as writing an article and posting it to your website. When you create online content, there are two audiences that you need to keep in mind. The first audience and the one you are likely most familiar with is

I have a website I’m happy with. What else can I be doing to market myself?

August 15, 2014

Successful Internet marketing means creating and leveraging a strong online presence. Your online presence is a combination of all of the ways you are represented on the Internet: your website, online profiles, videos, blog posts, podcasts, social media pages, directory listings, and more. Used separately, each one helps you be found by more prospects and clients. Used together, they will help you get as much visibility online as possible to grow your business. Read my

Question: Snapchat, Vine, Pinterest, oh my! Do I need to stay up to date with all the new online tools?

December 3, 2013

It depends. When in doubt, the most important thing to ask yourself is, “What are my clients using?” More and more of us are signing up for Facebook accounts every year, including users over 65. On the other hand, the only people I know using Snapchat (the photo sharing app) have an average age of 14. Vine (the 6-second video app) is being leveraged by businesses of all types and some consumers. Pinterest (the image

Question: Should I add video to my law firm website?

July 25, 2013

Yes! Video has many benefits for attorneys. Website visitors in general are getting more visual and enjoy viewing video online. It’s a great way for prospects and clients to get to know you quickly and easily. You can share your expertise on a particular topic without having to write a long article. And according to a new study, having video on your website can improve your search engine rankings. In fact, according to Forrester Research,

Question – Is YouTube something attorneys should use?

October 4, 2012

YouTube is an excellent place for attorneys to promote themselves with short online videos. Videos hosted on YouTube may be embedded or link to your website, and other online profiles like LinkedIn, AttorneyConnect, Avvo, and Justia. A short intro video of yourself can help break the ice for potential clients who may be hesitant to call your office to discuss a legal matter. Videos give folks a glimpse of who you are and can be

Question – What’s up with Google Places?

June 14, 2012

Google Places, the online directory of businesses around the world, has been entirely replaced by a new feature, Google+ Local. As of April 30, 2012 roughly 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages. It’s a dramatic change though it will undoubtedly disorient some users and business owners. Google+ now contains a “Local” tab and static Google Places pages now give way to more dynamic Google+ Local

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